AI-Powered Consumer Research Platforms: The Complete Guide for Insights Agencies
Complete guide to AI consumer research platforms for insights agencies, comparing User Intuition, Outset, Strella, and more.
Launch white-labeled research capabilities that win pitches, enhance deliverables, and create recurring revenue.

Today we're launching User Intuition for agencies, not as another way to cut costs or save time, but as a fundamental expansion of what your agency can deliver.
Here's the uncomfortable truth about traditional agency research: by the time you've recruited panels, conducted interviews, transcribed hours of audio, and synthesized insights, the client's decision window has often closed. They move forward with assumptions instead of insights. Your recommendations arrive as interesting footnotes rather than decisive inputs.
This isn't a time management problem. It's a capabilities problem. Most agencies simply cannot deliver McKinsey-grade qualitative insights at the speed modern clients demand, so they don't. They rely on surveys that skim the surface, small sample sizes that lack statistical confidence, or they skip primary research entirely.
User Intuition doesn't just help you work faster. It fundamentally changes what your agency can offer:
Ship Work You Couldn't Before
Conduct 200 customer interviews to achieve statistical confidence while maintaining conversational depth. Previously impossible without massive teams or months of time. Now standard for your agency.
Run parallel research across multiple markets, segments, or concepts simultaneously. Deliver multi-market insights your competitors can't match without international research partnerships.
Offer longitudinal tracking studies that measure how brand perception, campaign impact, or customer attitudes evolve over time. Create recurring revenue relationships built on continuous intelligence rather than one-time projects.
Enhance Every Client Deliverable
Your creative briefs now include actual customer language, emotional drivers, and identity frameworks drawn from hundreds of conversations, not three focus groups.
Your strategy decks feature video highlight reels showing real customers articulating needs, frustrations, and desires in their own words. Stakeholders don't just read about customer insights; they hear and see them.
Your campaign recommendations rest on systematic laddering methodology that reveals the deeper motivations competitors miss, because their research never digs past surface-level responses.
Win the Clients You're Losing Today
When RFPs demand "customer insights within two weeks," you can confidently commit. Your competitors hedge or decline. You win the business.
When prospects ask about your research capabilities, you demonstrate a platform they can access themselves, white-labeled with your agency branding. You're not just a vendor; you're a strategic partner extending their in-house capabilities.
When clients compare you to consultancies with $200k research price tags, you deliver equivalent methodology and depth at a fraction of the cost. The consultancy's edge disappears.
Your Brand, Your Client Relationships
White-label the entire platform with your agency branding, colors, and domain. Clients see your agency delivering sophisticated research capabilities, not a third-party tool.
Share direct platform access with clients so their teams can launch studies, explore data, and extract insights themselves. You're not a bottleneck, you're an enabler.
Maintain oversight of all client research while letting them self-serve for tactical studies. You stay strategically involved without being operationally overwhelmed.
Extend Your Existing Workflows
Already have panel provider relationships? Connect them to User Intuition for participant recruitment. Your existing vendor ecosystem gets more valuable, not replaced.
Already conducting qualitative research? Use User Intuition to scale it 10x without expanding your team. Your research talent focuses on strategic synthesis, not interview moderation.
Already delivering insights reports? User Intuition generates presentation-ready deliverables with highlight reels, verbatim quotes, and thematic analysis. You customize rather than create from scratch.
Build Recurring Revenue
Offer clients annual research subscriptions instead of one-time projects. They gain continuous customer intelligence; you gain predictable revenue.
Position yourself as the agency that provides both strategy and the infrastructure to execute it continuously. Become harder to replace because clients would lose capabilities, not just vendor relationships.
Create tiered service levels: full-service research with your team leading everything, guided self-service where clients use the platform with your methodology support, or pure platform access for mature clients with in-house research teams.
For Creative Agencies: Stop guessing what resonates. Test concepts, messaging, and creative executions with hundreds of customers before presenting to clients. Ship work that's been validated, not assumed.
For Strategy Consultancies: Deliver the depth consultancies charge for at the speed startups demand. Win against the big firms on methodology rigor and against the boutiques on scale and speed.
For Market Research Firms: Expand from panels and surveys into conversational depth without building an interview moderation team. Your quantitative expertise now includes qualitative sophistication.
For Brand Agencies: Understand the identity needs, emotional drivers, and aspirational frameworks that shape brand relationships. Move beyond demographic targeting to psychological precision.
For Digital Agencies: Conduct usability research, user journey mapping, and experience optimization continuously throughout development cycles, not just at milestones. Validate before launching.
We could tell you User Intuition will save you time. It will, 95% faster than traditional research.
We could tell you it'll save money. It will, 90% less than agency research costs.
But here's what matters: User Intuition changes what your agency is capable of delivering. The clients you couldn't serve before because timelines were impossible? You serve them now. The project types you had to decline because sample sizes were too expensive? You take them now. The competitive pitches you lost to bigger agencies with more resources? You win them now.
Your clients don't hire you to be efficient. They hire you to produce work that drives their business forward. User Intuition ensures that work is built on genuine customer understanding rather than educated guesses.
We're offering founding agency partners white-label access, priority onboarding, and co-marketing opportunities as we establish the agency program.
If your agency has ever turned down a project because the research timeline was impossible, declined an RFP because the sample size was prohibitive, or delivered work you knew would be better with customer validation, this is for you.
Schedule a demo to see how User Intuition becomes your agency's research infrastructure, not just another tool.
Because the agencies that win in 2025 aren't the ones that work faster or cheaper, they're the ones that deliver capabilities competitors can't match.