AI-Moderated Research Platform for Qualitative Insights at Scale
The depth of interviews. The speed of automation. Evidence you can cite.
Trusted by teams at
What Is an AI-Moderated Research Platform?
An AI-moderated interview is a live customer conversation facilitated by an AI system that adapts its questions dynamically based on participant responses. User Intuition's platform uses structured laddering methodology to probe 5-7 levels deep, then synthesizes findings into searchable, evidence-backed intelligence.
Why Traditional Qualitative Research Can't Keep Up
Research teams face mounting pressure to deliver faster insights across more touchpoints — but the tools haven't kept pace.
Scheduling Bottleneck
Coordinating calendars between moderators and participants creates weeks of delay before a single interview happens.
Inconsistent Moderation
Different moderators probe at different depths. Interview quality varies based on fatigue, experience, and personal style.
Insights Trapped in Silos
Each study produces a standalone report that gets filed away. There's no cumulative knowledge base teams can search or build on.
Cost Limits Scale
At $15K-$27K per study, most teams can only afford a handful of projects per year — leaving critical questions unanswered.
Representative Outcomes
What teams measure after switching to AI-moderated research.
From study launch to presentation-ready findings
Compared to traditional qualitative research
3-5x higher than traditional surveys
Interviews run across any timezone, any device
How It Works
From research question to evidence-backed intelligence in three steps.
Design Your Study
Use our AI research agent or quick-start templates. Define objectives, select participant sources, set screening criteria.
AI Conducts Natural Interviews
The AI adapts dynamically to each participant — voice, video, or chat. Probes 5-7 levels deep using laddering methodology.
Get Evidence-Backed Intelligence
Themes, sentiment, competitive mentions, verbatim quotes, highlight reels, and recommendations — available within seconds of completion.
What the Platform Includes
Recruitment Options
Import your own customers, recruit from our 4M+ vetted panel, or blend both in a single study.
Voice, Video & Chat
Three interview modalities. Participants choose what's natural. Screen-sharing for prototype testing.
Laddering & Probing
Structured laddering methodology that probes 5-7 levels deep, pursuing unexpected threads dynamically.
Analysis & Synthesis
Themes, sentiment, competitive mentions, verbatim quotes, and presentation-ready recommendations.
Intelligence Hub
Every conversation compounds into a searchable knowledge base. Query historical findings conversationally.
Integrations
Salesforce, HubSpot, Zendesk, Intercom, data warehouses, Zapier. Trigger interviews from CRM events.
Explore the Platform
Three pillars. One compounding intelligence system.
AI-Moderated Interviews
The methodology. Live voice, video, and chat conversations that probe 5-7 levels deep using structured laddering.
→Qual at Quant Scale
The scale. Hundreds of deep qualitative interviews simultaneously — qual depth at quant sample sizes.
→Customer Intelligence Hub
The system. Every conversation compounds into searchable, structured intelligence that survives team changes.
→Explore by Use Case
See how teams apply the platform to specific research challenges.
Win-Loss Analysis
Uncover the real reasons deals are won or lost.
→Churn & Retention
Understand actual exit drivers by segment.
→UX Research
Test prototypes and capture emotional responses.
→Shopper Insights
Map shopping missions and switching triggers.
→Concept Testing
Validate messaging and concepts with real customers.
→Brand Health
Track brand perception and competitive positioning.
→When AI Helps and When a Human Should Lead
AI-moderated interviews are transforming qualitative research — but they're not the right tool for every question. Transparency builds more trust than pretending AI is universally superior.
AI-Moderated Interviews Excel At
- Structured feedback collection at scale
- Consistent methodology across hundreds of interviews
- Concept testing and prototype evaluation
- Win-loss, churn, and satisfaction analysis
- Multilingual research across timezones
- Eliminating interviewer bias and fatigue
Consider Human Moderation For
- Messy, exploratory discovery research
- Highly sensitive topics requiring real-time emotional judgment
- Deep domain nuance requiring specialized expertise
- High-stakes executive interviews requiring relationship building
- Topics where participant trust requires a named human
- Semistructured interviews where the script evolves mid-conversation
Methodology refined through Fortune 500 consulting engagements.
Frequently Asked Questions
See How User Intuition Works for Your Team
Book a demo to see a real study built live, or start free with 3 interviews.
Launch your first study in minutes. No scheduling bottlenecks.