Consumer Insights Articles
Voice AI for Consumer Research: How It Works
How voice AI conducts adaptive consumer interviews, why voice data captures what surveys miss, and what to expect from cost, speed, and quality.
Conversational AI Research Solves the Data Crisis
Why AI moderation, real customers, and conversational depth are the answer to broken survey research.
The Consumer Insights Crisis: Bots, Fraud, Bad Data
AI bots evade survey detection 99.8% of the time. Here's what this means for consumer research.
User Intuition for Agencies: Better Work, More Clients
Launch white-labeled research capabilities that win pitches, enhance deliverables, and create recurring revenue.
AI Consumer Research Platforms: Guide for Agencies
Complete guide to AI consumer research platforms for insights agencies, comparing User Intuition, Outset, Strella, and more.
From Decks to Decisions: Shorten the Insight Loop
74% of insights are never acted upon. The problem isn't research quality, it's the unmapped gap between decks and decisions.
From Insight Support to Strategic Spine
Being a shark isn't about aggression, it's about having the velocity and economics to finally be strategic, not just supportive.
Research at the Pace of Product: UX Meets Insights
Why UX operates on sprint cycles while CI runs quarterly, and how leading orgs are bridging the gap with shared learning agendas.
Building Journey Strategies on Layered Listening
Listening is a system, not a single project. This article outlines what a “layered listening” system looks like.
The Next Era of Insights: From Reporting to Co-Creating
How insights teams are moving from post-mortem reporting to real-time co-creation of strategy and why it matters now.
Thought Partners, Not Survey Vendors: C-Suite Access
Why insights teams get invited to board meetings but not asked for opinions, and how to change it.
Unscripted Insights: Stop Over-Choreographing Research
The most revealing moment at TMRE 2025: 'We stopped learning when we perfected our research process.' What comes next?