Methodology Articles
Why Your Exit Survey Is Lying to You: The Case for AI Interviews
Exit surveys blame price. AI-moderated churn interviews reveal the truth. Learn why 30-minute depth conversations expose what 2-question surveys never can.
The Death of the 6-Week Research Cycle: AI-Moderated Interviews
The death of the 6 week research cycle: AI-moderated interviews deliver insights in 48 hours instead of 6-8 weeks, eliminating research lag.
AI-Moderated vs. Human-Moderated Interviews: When to Use Each
AI moderated vs human moderated interviews: compare depth, consistency, cost, and bias to choose the right approach for your needs.
What Are AI-Moderated Interviews? The Complete Guide
Everything you need to know about AI-moderated interviews: how they work, the three modalities, laddering methodology, data quality, and when to use them.
How Our AI Thinks Like a World-Class Researcher
World-class researchers don't just ask questions they employ proven frameworks of social science, psychology, and behavioral econ
AI That Reveals Hidden Customer Motivations
Discover AI that uncovers the unconscious: how to reveal hidden customer motivations driving purchase decisions with advanced research methods.
Deep Laddering Platforms for 5-Why Research
Compare the best platforms for deep laddering in qualitative research and 5-why analysis to uncover authentic customer motivations and insights.
Turn Customer Interviews Into Reusable Insights
Research conducted for one purpose often proves valuable for unanticipated questions. Infrastructure makes insights reusable.
Evaluating AI Research Platforms: What Matters
Fast and deep. Easy and rigorous. User Intuition is built to give modern research teams everything that actually matters.
Circus Mindset for Research Operations
Why circus principles precision, ensemble performance, and spectacle transform research operations from functional to exceptional
Foresight as Activism: Beyond Trend Decks
Foresight as activism moves beyond trend decks to preferred futures. Strategic foresight decides which futures your brand will actively help create.
Moment-First AI: Are Personas Overfitting Customers?
AI personas promise instant customer insight, but moment-first AI are personas overfitting customers? Discover how bias scales without validation.
Synthetic vs Human: When to Trust AI in Research
Synthetic vs human: when to trust AI moderators. Learn decision rules for synthetic data, AI moderation, and when you need real humans.
Building Journey Strategies on Layered Listening
Listening is a system, not a single project. Discover layered listening strategies for teaching organizations to listen again and build journey strategies.
The Death of the Likert Scale
Your 4.2 satisfaction score is hiding the truth. Discover why the Likert scale is dying and how checkbox feedback fails to capture real customer needs.
The New Qual-Quant Blend: Open Signals on Big Data
Why leading research teams layer the new qual quant blend layering open ended signals on top of quantitative patterns for better insights.
Thriving in Turbulent Times: Crises Birth Research
When market conditions change every 60-90 days and research takes 6-8 weeks, organizations need to rethink their strategy.
Unscripted Insights: Stop Over-Choreographing Research
Unscripted insights: what happens when you stop over-choreographing research. Discover breakthrough moments from TMRE 2025 and what comes next.
Beyond Surveys: AI-Powered Buyer Intelligence
There's a fundamental problem at the heart of most market research: the gap between what customers say and what they mean.