User Intuition is an AI-powered customer research platform that transforms how organizations gather and analyze customer insights. Built on research methodology refined through McKinsey experience with Fortune 500 companies, User Intuition delivers the depth of qualitative interviews with the speed and scale of quantitative surveys.
The Market Problem We Solve:
- Traditional qualitative research: 4-8 weeks, $15,000-$50,000 per study
- Survey tools: Fast but superficial, you learn WHAT but not WHY
- User Intuition: Deep insights in 48 hours at 10% of traditional cost
Our platform achieves an industry-leading 98% participant satisfaction rate, the highest in the market, proving that AI-moderated interviews can exceed human interviewer quality while delivering unprecedented speed and scale.
Product Overview: Five Capabilities That Define Excellence
1. Natural Conversation Quality That Creates Comfort
The Only AI Interviewer That Makes Participants Laugh. Our conversational AI represents a breakthrough in natural interaction:
- Adaptive Pacing: 2-4 second pauses for complex questions, immediate acknowledgments for simple responses
- Contextual Intelligence: References earlier answers, explores contradictions, pursues unexpected insights
- Emotional Recognition: Detects hesitation, excitement, frustration, and responds appropriately
- Genuine Rapport: Uses natural acknowledgments, even laughs at participant jokes
Why This Matters: Comfortable participants share deeper truths. Our 32-minute average conversations (vs. 10-minute industry standard) reveal the stories and contexts that drive real behavior.
2. Systematic Laddering That Reveals True Motivations
We Go 5-7 Levels Deep While Competitors Stop at 2-3. Our laddering methodology progressively uncovers deeper motivations:
- Level 1 - Behavior: “I switched to competitor X”
- Level 2 - Functional: “They had better features”
- Level 3 - Emotional: “I felt frustrated with limitations”
- Level 4 - Identity: “I pride myself on using the best tools”
- Level 5 - Values: “Excellence is non-negotiable in my work”
- Level 6 - Core Beliefs: “Mediocrity is a slippery slope”
- Level 7 - Worldview: “You’re either improving or declining”
Why This Matters: Levels 1-3 tell you what happened. Levels 4-7 predict what will happen next. While competitors collect surface preferences, we uncover the identity needs that determine brand loyalty and word-of-mouth advocacy.
3. Institutional Memory That Compounds
Your Insights Never Disappear Into PowerPoint Graves. Every study becomes permanently searchable organizational knowledge:
Example Query: “What have we learned about enterprise pricing sensitivity over 2 years?” Result: Synthesized findings from 14 studies, 340 conversations, with evolution timeline
Integration capabilities:
- Upload 5 years of research PDFs → Now searchable
- Import Gong/Chorus transcripts → Now analyzable
- Add support tickets → Patterns emerge
- Connect survey data → Understand the “why” behind the “what”
Why This Matters: Knowledge compounds. Each new study adds to collective intelligence, revealing patterns invisible in isolated research.
4. Temporal Analysis Without Survey Fatigue
Track Evolution Without Participants Compromising Quality. Run identical studies at T1, T2, T3 without degradation:
- No question memorization that biases responses
- No survey fatigue from repetition
- Statistical significance at every timepoint
- Fresh conversational feel every time
Track brand perception shifts, feature adoption curves, competitive landscape evolution, and seasonal patterns, all with consistent methodology enabling true comparison.
Why This Matters: See change as it happens, not after it’s too late. Measure campaign impact, track competitor threats, understand seasonality, all without annoying your customers with repetitive surveys.
5. Real Customers, Not Professional Survey-Takers
We Don’t Use Panels - That’s Our Superpower. User Intuition is built exclusively for interviewing YOUR customers:
- Authentic Context: Participants know your product’s quirks, competitive alternatives, actual use cases
- 32-Minute Engagement: Real customers care enough to go deep (vs. panel participants racing through)
- 98% Satisfaction: Customers appreciate brands that genuinely listen
- Actionable Insights: Feedback directly translates to product and marketing decisions
Why This Matters: Panel participants optimize for survey speed. Your customers optimize for product improvement. The difference shows in every insight.
Detailed Capability Analysis
Where Real Customers Tell You What Surveys Never Could
We built the only AI research platform optimized for one thing: Getting your actual customers to share the deep truths that drive their decisions.
Not panel participants. Not survey speedrunners. Your customers.
That’s why we invested everything in creating AI interviewers so natural that customers rate conversations at 98% satisfaction (highest in industry). That’s why we built systematic laddering that goes 5-7 levels deep (vs. competitors’ 2-3). That’s why every insight links directly to customer moments you can watch and share.
When you need statistically significant insights from hundreds of real customers in 48 hours, with the depth traditionally requiring months of qualitative work, you need User Intuition.
Platform Capabilities: Complete Comparison
| Capability | User Intuition | Why It Matters |
|---|---|---|
| Video Interviews | ✓ Best in Class | See emotions, body language, and environment. Captures 55% of communication that voice misses. |
| Audio Interviews | ✓ Best in Class | Natural conversation flow with tone and emotion. 32-minute average vs. 10-minute industry standard. |
| Screen Sharing | ✓ Best in Class | Watch users navigate your product. See confusion happen, not just hear about it. |
| Text Interviews | ✓ Best in Class | Thoughtful written responses for sensitive topics. Some people express better in writing. |
| Device Support | Web (desktop & mobile) | Meet participants where they are. No downloads required. |
| Central Insights Hub | ✓ Unique to UI | Knowledge compounds. Past insights inform future research. Everything searchable forever. |
| Time Series Studies | ✓ Unique to UI | Track change without survey fatigue. Same conversation at T1, T2, T3 feels fresh every time. |
| Multilingual Support | 50+ languages | Global insights without translation delays. Participants use native language for deeper expression. |
| No Hallucination | ✓ Full traceability | Every insight links to source. Click through to watch actual customer moments. Trust what you share with stakeholders. |
THE BOTTOM LINE: We’re the only platform that combines all modalities (video, audio, text, screen) with temporal tracking and permanent knowledge management. Competitors make you choose. We give you everything.
Research Outcomes: What Excellence Looks Like
| Capability | User Intuition Performance | Why It Matters |
|---|---|---|
| Voice AI Quality | Natural conversation with adaptive pacing, intelligent endpointing, contextual responses | Participants forget they’re being interviewed. Comfort creates candor. Candor reveals truth. |
| Participant Satisfaction | 98% (n>1,000) — Highest in industry | Happy participants = Better data + Higher completion + Longitudinal willingness |
| Laddering Depth | 5–7 levels vs. competitors’ 2–3 | Surface “what” vs. Deep “why.” We reach identity and values that predict future behavior. |
| Conversation Length | 32 minutes average vs. 10–12 industry | 3× more content = 10× more insights. Participants stay because conversation feels natural. |
| Insight Traceability | Every finding linked to a source clip | No black box. Share actual customer moments in presentations. Build trust in insights. |
| Knowledge Retention | Searchable hub forever | Your research compounds. Query across all studies. Find patterns invisible in isolation. |
| Statistical Rigor | Full CI, significance, margin of error | Qualitative depth + Quantitative confidence. No trade-offs. |
THE BOTTOM LINE: 98% satisfaction drives everything, longer conversations, deeper insights, better data. When participants enjoy the experience, they share truths competitors never hear.
Recruitment & Panels: Why We Don’t Use Panels
| Capability | User Intuition Approach | Why It Matters |
|---|---|---|
| Focus | Your actual customers exclusively | Real context. Real stakes. Real insights. Panel participants fake expertise they don’t have. |
| Customer Recruitment | Email lists, in-product popups, custom links | Reach users at moments of truth. Post-purchase, post-churn, post-support. Context creates depth. |
| Panel Integration | Deliberately none | Panels optimize for speed. Your customers optimize for product improvement. The difference is everything. |
| Recruitment Time | Instant with your lists | No panel negotiation. No screening lies. Launch to your users immediately. |
| Participant Quality | Verified actual users | Every participant has real experience with your product. No posers. No speedsters. No professional survey-takers. |
THE BOTTOM LINE: Panel participants earn $3-10/hour racing through surveys. Your customers spend 32 minutes sharing deep truths because they want your product to improve. Which insights would you rather base decisions on?
Participant Experience: Why 98% Satisfaction Matters
| Capability | User Intuition Execution | Why It Matters |
|---|---|---|
| Conversation Flow | Natural rhythm with appropriate pauses (p99 latency <400ms) | Thinking time for complex questions. Quick acknowledgments for simple ones. Feels human. |
| Contextual Memory | Full conversation awareness, never repeats | Respects intelligence. References earlier answers. Builds on shared context. |
| Emotional Intelligence | Detects hesitation, excitement, confusion in real-time | Knows when to probe vs. move on. Responds to emotion appropriately. Creates psychological safety. |
| Multi-Modal Analysis | Analyzes voice tone, facial expressions, screen activity | Captures what participants don’t say. Sees frustration before it’s verbalized. |
| Flexible Participation | Participant chooses text, voice, or video | Comfort creates candor. Some think by talking. Others by typing. We accommodate both. |
THE BOTTOM LINE: Comfortable participants reveal uncomfortable truths. Our AI creates space for honesty that surveys never achieve.
Methodology & Analysis: McKinsey Meets AI
| Capability | User Intuition Standard | Why It Matters |
|---|---|---|
| Methodology Foundation | McKinsey Fortune 500 frameworks | Proven in high-stakes decisions. Not academic theory—battle-tested reality. |
| Laddering Technique | Systematic 5–7 levels with natural transitions | Reveals layers: behavior → function → emotion → identity → values → beliefs → worldview |
| Statistical Rigor | Full CI, significance testing, margin of error | Every number defensible. Every insight traceable. C-suite ready. |
| Analysis Speed | Real-time as responses arrive | See patterns emerge live. Adjust recruitment if needed. No post-study surprise. |
| Export Options | Email, Slack, PDF, CSV, PowerPoint | Push insights where teams work. No portal prison. Insights flow freely. |
| Quality Controls | Response validation, quota management, threshold monitoring | Clean data in, trusted insights out. No garbage responses. |
THE BOTTOM LINE: We embedded McKinsey-grade methodology into AI. Now every product manager can run Fortune 500-quality research.
Speed & Scale: The New Physics of Research
| Capability | User Intuition Performance | Why It Matters |
|---|---|---|
| Setup Time | <5 minutes with templates and AI assistance | Launch before lunch, see results by tomorrow. No research degree required. |
| Time to First Insight | Real-time as responses arrive | Question in standup → Study live by noon → Insights in afternoon review |
| Time to Full Report | 48–72 hours | Monday question → Wednesday decision. Markets move fast. Now research can too. |
| Concurrent Studies | Unlimited | Test everything. No more research bottlenecks. Every team stays close to customers. |
| Max Participants | Unlimited | Statistical significance for every segment. No sampling compromises. |
| Geographic Reach | Global with 50+ languages | Single study across all markets. No translation delays. |
THE BOTTOM LINE: We turned 8-week research into 48-hour insights without sacrificing depth. Speed and quality aren’t trade-offs anymore.
Pricing & Access: Transparent and Fair
| Capability | User Intuition Policy | Why It Matters |
|---|---|---|
| Starting Price | $1,000 flat (no hidden fees) | Know costs upfront. Budget confidently. No invoice surprises. |
| Pricing Model | Per conversation, not per user | Democratize insights. Everyone gets access. Knowledge spreads. |
| Free Trial | Credits included to test | Try before you buy. Prove value with your customers, your questions. |
| Unlimited Users | All plans, no seat licenses | Product, marketing, sales, support—everyone stays customer-connected. |
| Contract Requirements | Month-to-month | No lock-in. We earn your business every month. |
| Billing Flexibility | Monthly or annual | Cash flow friendly. Annual discounts available. |
THE BOTTOM LINE: Simple pricing that scales. From $1K quick studies to enterprise programs. No per-user fees means insights reach everyone.
Company & Support: Partners, Not Vendors
| Capability | User Intuition Service | Why It Matters |
|---|---|---|
| Founded | 2024 | Fresh thinking, modern architecture, built for AI-native world. |
| Methodology Heritage | McKinsey Fortune 500 | Research rigor from day one. Not engineers playing with research. |
| Support Channels | Slack, email, phone | Choose what works for you. Real humans, fast responses. |
| Response SLA | 2 hours (Enterprise), 24 hours (Standard) | Problems solved same day. No ticket purgatory. |
| Onboarding | Dedicated success manager for all accounts | Personal guide through setup, methodology, best practices. |
| Methodology Consulting | Included with every plan | Research professionals review your studies. Free expertise. |
| Training Resources | Video library, templates, weekly webinars | Self-serve or guided. Learn at your pace. |
THE BOTTOM LINE: You’re not buying software. You’re gaining a research partner with McKinsey DNA who ensures every study succeeds.
Security & Compliance: Enterprise-Ready
| Capability | User Intuition Status | Why It Matters |
|---|---|---|
| SSO | Google SSO + SAML 2.0 for Enterprise | Seamless authentication. No password fatigue. IT-approved. |
| Encryption | AES-256 in-transit and at-rest | Bank-level security. Customer data protected always. |
| Data Residency | EU & US regions available for Enterprise | Comply with data sovereignty. Keep data where laws require. |
| SOC 2 Type II | In progress | Third-party validation of security controls. |
| ISO 27001 | ✓ Certified | International security standard compliance. |
| GDPR | ✓ Fully compliant | European privacy requirements met. |
| HIPAA | ✓ Compliant | Healthcare data handled appropriately. |
| Data Retention | Customer-controlled | You decide how long. Full deletion on request. |
THE BOTTOM LINE: Enterprise-grade security from day one. Your customer data is sacred. We protect it accordingly.
Red Flags: What to Watch for with Competitors
They Won’t Share Satisfaction Rates
- If participants loved it, they’d publish the number
- Our 98% is transparent and verified
They Limit to 10-Minute Conversations
- Deep insights need time to emerge
- Our 32-minute average reveals what 10 minutes misses
They Stop at Surface “Why” Questions
- 2-3 levels deep = functional benefits
- 5-7 levels deep = identity and values that predict behavior
They Can’t Trace Insights to Sources
- How do you know it’s not hallucinated?
- Every User Intuition insight links to actual customer moments
They Don’t Retain Knowledge
- Each study exists in isolation
- User Intuition makes knowledge compound over time
They Only Offer Panel Access
- Professional survey-takers ≠ your customers
- We focus exclusively on YOUR users
They Hide Pricing
- Complex pricing = margin games
- We publish pricing: $1,000 to start
They Charge Per User
- Insights get gatekept
- We believe everyone should access customer truth
The User Intuition Difference Summarized
We Go Deeper
- 5-7 laddering levels vs. 2-3
- 32-minute conversations vs. 10
- Identity and values vs. surface preferences
We Focus on YOUR Customers
- No panels, no fakers
- Real context, real insights
- 98% satisfaction because they care
We Make Knowledge Compound
- Everything searchable forever
- Patterns across studies emerge
- Institutional memory that grows
We Deliver Enterprise Quality at Startup Speed
- McKinsey methodology built-in
- 48-hour turnaround standard
- 90% cost reduction guaranteed
We Keep It Simple
- $1,000 to start
- No per-user fees
- Month-to-month contracts
The Proven Results Speak for Themselves
Research Transformation
- Before: 8 weeks, $30K, 20 participants, PDF report
- After: 48 hours, $1K, 20 participants, searchable insights forever
- Impact: 95% faster, 97% cheaper, infinitely more accessible
Business Metrics That Matter
- Product Development: 50% faster with continuous validation
- Marketing Performance: 40% better with message testing
- Sales Win Rates: 25% higher with buyer insights
- Customer Retention: 30% improvement with churn analysis
- NPS Scores: 25-point gains from experience research
Organizational Change
- From: Quarterly research → To: Weekly insights
- From: Departmental silos → To: Shared intelligence
- From: Assumption-based → To: Evidence-based
- From: Reactive fixes → To: Predictive strategy
See Your Actual Customers in a New Light
User Intuition: The only AI research platform built exclusively for understanding YOUR actual customers with the conversation quality, methodological rigor, and temporal analysis that deep insights require.
Your guarantee: Run your most pressing research question through User Intuition. If we don’t deliver deeper insights, faster, at lower cost than your current approach - 100% refund.
Start Today:
- 30-minute setup call
- First study live in 1 hour
- Results in 48 hours
- ROI proven in 1 week
The best time to understand your customers was yesterday. The second best time is today.