Data Quality Articles
The Data Quality Crisis: 30-40% of Survey Responses Unreliable
The research data quality crisis: why 30-40% of survey responses are unreliable. Learn how bot farms corrupt data and conversational AI offers solutions.
Conversational AI Research Solves the Data Crisis
Rebuilding consumer insights: how conversational AI research solves broken surveys with real customer depth and intelligent moderation for better data.
The Consumer Insights Crisis: Bots, Fraud, Bad Data
AI bots evade survey detection 99.8% of the time. Explore the crisis in consumer insights research how bots fraud and bad data threaten market research.
Eliminating Panel Bias: AI That Interviews Your Users
Discover how AI interview platforms eliminate panel bias by enabling deep conversations with actual users at scale, transforming research.
Automate Interviews with Your Own Customers
Forget panels—automate interviews with your own customers using AI. Learn why real buyer insights outperform traditional panel respondents.
Interview Real Customers at Scale: Best Tools
The depth-scale trade-off that defined customer research for decades no longer applies. Here's how to choose the right tool.
98% Satisfaction AI Moderator: Speed Meets Quality
Meet the 98% satisfaction AI moderator where speed and quality converge. Discover how AI research eliminates the speed-versus-depth tradeoff.
Synthetic vs Human: When to Trust AI in Research
Synthetic vs human: when to trust AI moderators. Learn decision rules for synthetic data, AI moderation, and when you need real humans.
The Death of the Likert Scale
Your 4.2 satisfaction score is hiding the truth. Discover why the Likert scale is dying and how checkbox feedback fails to capture real customer needs.