Consumer Insights Articles
Why 'Price' Is Almost Never the Real Reason You Lost the Deal
Price is cited in 60%+ of lost deals, but drives fewer than 20% of decisions. AI-moderated win-loss research reveals what buyers actually mean.
The Data Quality Crisis: 30-40% of Survey Responses Unreliable
The research data quality crisis: why 30-40% of survey responses are unreliable. Learn how bot farms corrupt data and conversational AI offers solutions.
Voice AI for Consumer Research: How It Works
How voice AI conducts adaptive consumer interviews, why voice data captures what surveys miss, and what to expect from cost, speed, and quality.
Conversational AI Research Solves the Data Crisis
Rebuilding consumer insights: how conversational AI research solves broken surveys with real customer depth and intelligent moderation for better data.
The Consumer Insights Crisis: Bots, Fraud, Bad Data
AI bots evade survey detection 99.8% of the time. Explore the crisis in consumer insights research how bots fraud and bad data threaten market research.
User Intuition for Agencies: Better Work, More Clients
Launch white-labeled research capabilities that win pitches, enhance deliverables, and create recurring revenue for agencies.
AI Consumer Research Platforms: Guide for Agencies
Complete guide to AI consumer research platforms for insights agencies, comparing User Intuition, Outset, Strella, and more.
From Decks to Decisions: Shorten the Insight Loop
74% of insights are never acted upon. The problem isn't research quality, it's the unmapped gap between decks and decisions.
From Insight Support to Strategic Spine
Being a shark isn't about aggression, it's about having the velocity and economics to finally be strategic, not just supportive.
Research at the Pace of Product: UX Meets Insights
Why UX operates on sprint cycles while CI runs quarterly, and how leading orgs are bridging the gap with shared learning agendas.
Building Journey Strategies on Layered Listening
Listening is a system, not a single project. Discover layered listening strategies for teaching organizations to listen again and build journey strategies.
The Next Era of Insights: From Reporting to Co-Creating
Discover the next era of insights from reporting to co-creating strategy. Learn how insights teams drive real-time decision-making and competitive advantage.
Thought Partners, Not Survey Vendors: C-Suite Access
Thought partners not survey vendors: earn a real seat at the table. Learn why insights teams get board access but lack influence, and how to change it.
Unscripted Insights: Stop Over-Choreographing Research
Unscripted insights: what happens when you stop over-choreographing research. Discover breakthrough moments from TMRE 2025 and what comes next.