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UX Research
UX Research Articles
AI Qualitative Research for UX: Automate Interviews
Why product teams interview only 15 users before major decisions, and how AI research eliminates the depth-scale tradeoff.
B2B SaaS Research: Automate Feature Adoption Studies
Why 80% of B2B SaaS features go unused and how automated qualitative research uncovers adoption barriers at scale.
Research at the Pace of Product: UX Meets Insights
Why UX operates on sprint cycles while CI runs quarterly, and how leading orgs are bridging the gap with shared learning agendas.