Stop researching manually. Let Zapier trigger it for you.
When a deal is lost, a customer churns, or a ticket escalates, Zapier triggers a 30-minute AI voice interview automatically. Findings route to Slack, Notion, or your CRM within 48-72 hours. Research that used to take weeks now runs itself.
Automated workflows surface insights across 6,000+ connected apps...
Trusted by teams at
The highest-value customer moments — a churn event, an escalation, a closed-lost deal — happen every day, and by the time someone requests research, the customer's memory has faded. With the Zapier integration, research triggers itself: a deal closes-lost and the buyer is already being interviewed, a subscription cancels and the exit interview launches automatically. Results land in Slack, Notion, or your CRM within 48-72 hours — no researcher needed, no manual setup.
Key Features
Event-Triggered Research
Automatically launch AI-moderated voice interviews from any business event — closed-lost deals in your CRM, subscription cancellations in your billing system, support ticket escalations, NPS detractor responses, or custom webhook events. No manual study creation. No researcher in the loop.
Participant Import from Any Tool
Pull participant data from any connected app into User Intuition studies. Import contacts from Salesforce, HubSpot, Intercom, Zendesk, Google Sheets, or Airtable. Participant context — deal size, account tier, support history — travels with them for targeted, contextual interviews.
Pre-Built Workflow Templates
Start in minutes with templates for the most common automated research workflows: closed-lost deal analysis, churn exit interviews, post-onboarding feedback, support escalation follow-ups, and NPS deep dives. Customize triggers, filters, and routing to match your operations.
Automatic Results Routing
Push completed interview summaries, key findings, and evidence-traced insights to Slack channels, Notion databases, Google Sheets, email, or your data warehouse. Your team gets notified where they already work — no new dashboard to check.
What you can do with User Intuition
CRM-Triggered Win-Loss on Autopilot
Connect your CRM to User Intuition via Zapier. Every closed-lost deal automatically triggers a 30-minute AI voice interview with the buyer — no researcher, no scheduling, no manual outreach. Findings route to your Slack sales channel and Notion knowledge base simultaneously.
Churn Exit Interviews Without Lifting a Finger
A billing event in Stripe, Chargebee, or Recurly triggers a churn exit interview via Zapier. The AI goes 5-7 levels deep to uncover the real cancellation driver — not the dropdown reason. Structured analysis routes to your CS team dashboard automatically.
Product Feedback at Adoption Milestones
After users hit key milestones — day 30, 100th session, feature activation — Zapier triggers interviews to understand the 'why' behind engagement patterns. Learn what's working, what's confusing, and what would make power users stay longer.
Support Escalation Intelligence
When a Zendesk or Intercom ticket escalates, Zapier triggers a follow-up AI interview that captures the full customer experience — not just the agent's notes. Uncover the UX friction that ticket categories obscure. Analysis routes to the product team's workspace.
How it compares
| Dimension | User Intuition + Zapier | Ad-Hoc Research Requests |
|---|---|---|
| How Research Starts | Automatic — business events trigger interviews without human intervention | Someone notices a problem, files a research request, waits for prioritization |
| Time to First Insight | 48-72 hours from trigger event to analyzed findings | 4-8 weeks from request to final report — if it gets approved at all |
| Interview Depth | 30+ min AI voice interviews with 5-7 level laddering | 15-question surveys or expensive consultant interviews at $500-1,000 each |
| Results Distribution | Auto-routed to Slack, Notion, Sheets, CRM, or any connected tool | PDF report emailed to stakeholders weeks later, insights siloed by team |
| Coverage | Every event triggers research — 100% coverage of churns, losses, escalations | 5-10% of events get researched, selected by whoever notices them first |
| Cost per Study (20 interviews) | Fraction of traditional research cost — no researcher FTE required | $15K-$27K+ for comparable depth with a traditional research vendor |
Setup to intelligence in minutes
Pick Your Trigger
Choose the business event that should launch research: closed-lost deal in your CRM, subscription cancellation, support escalation, NPS detractor response, or any custom webhook from your tech stack.
Connect User Intuition
Authenticate your User Intuition account on Zapier. Select an interview template — win-loss, churn exit, product feedback, or custom — and map participant fields from your trigger app.
Set Your Routing
Choose where results go: Slack channel for real-time alerts, Notion database for your research library, Google Sheets for analysis, CRM for account enrichment, or all of the above.
Walk Away
Every trigger fires an AI interview. Every interview generates evidence-traced insights. Your team gets notified automatically. Research runs itself — you just act on what it finds.
"We used to file research requests that took 6 weeks to come back. Now Zapier triggers interviews the moment something happens in our CRM. The research just runs itself — and it's better than anything we got from our agency."
Head of RevOps — Series C B2B SaaS, 300 employees
Research that triggers itself. Powered by Zapier.
Connect on Zapier in 5 minutes. No researcher needed. No manual setup. First insights in 48-72 hours.
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