HubSpot

Your HubSpot CRM says 'price.' Your buyers say something else entirely.

Connect HubSpot and let AI voice interviews reveal the real reasons deals win or lose. Not the 3-word dropdown your rep selected in 3 seconds. The 30-minute buyer conversation that tells you what actually happened — and what to fix before the next quarter.

Book a Demo Try 3 Interviews Free

23%+ win rate improvement

98% participant satisfaction

Insights in 48-72 hours

Intelligence Report Live

0% Win Rate

Closed-Lost

68%

NPS Follow-up

52%

Churn Exit

44%

AI Insight

Buyers consistently cite implementation complexity over price as the deciding factor...

User Intuition

Benchmark

72%

Live

Trusted by teams at

TL;DR

Your CRM is full of 'Closed-Lost: Price' — and nobody believes it. The real reasons are buried in dropdown fields that reps fill out in 3 seconds under quota pressure. With the HubSpot integration, every closed deal automatically triggers a 30+ minute AI voice interview that goes 5-7 levels deep — and structured findings sync back to the record: competitive mentions, objection patterns, and the verbatim buyer quotes that reveal it was onboarding complexity all along.

Integration Details

Category Sales Intelligence

Data Sync Two-way — CRM contacts in, buyer intelligence back

Setup OAUTH · Under 10 minutes

Status Coming Soon

Key Features

Deal-Stage Research Triggers

Configure automated triggers on any HubSpot deal stage — Closed Won, Closed Lost, Negotiation, or custom stages. When a deal reaches a target stage, User Intuition automatically invites the buyer contact to a 30+ minute AI voice interview exploring decision drivers, competitive evaluation, and sales experience.

Win-Loss Interview Templates

Launch win-loss studies instantly with pre-built templates designed for B2B sales workflows. Interview guides probe decision criteria, competitive alternatives evaluated, sales rep experience, implementation concerns, and pricing perception — the exact questions that transform CRM dropdowns into actionable intelligence.

Competitive Intelligence Extraction

Every buyer interview captures which competitors were evaluated, what they said in demos, how buyers compared capabilities, and what messaging resonated. Aggregate across deals to build battle cards grounded in real buyer language — not marketing guesses.

Intelligence Synced to CRM Records

Structured findings, competitive mentions, objection themes, sentiment scores, and verbatim buyer quotes sync back to HubSpot contact and deal records. Sales leadership sees patterns across the pipeline. Reps see what buyers actually said about their deal.

Sales Enablement Evidence

Feed real buyer objections, decision criteria, and winning messages back into sales enablement materials. Content built on 'buyers consistently cite implementation timeline as the deciding factor' converts better than content built on assumptions.

Searchable Intelligence Hub

Every buyer conversation compounds into a permanent, searchable knowledge base. Cross-study pattern recognition surfaces trends: Are competitive losses increasing? Is a new objection emerging? Are enterprise buyers responding to different messaging than mid-market? Evidence-traced findings link back to real verbatim quotes.

Use Cases

What you can do with User Intuition

Win-Loss Analysis That Runs Itself

Every closed-won and closed-lost deal in HubSpot triggers a 30-minute AI buyer interview. Understand the real decision drivers — not the CRM dropdown your rep selected. Interview the buying committee directly to learn what convinced them, what competitors offered, and what you missed.

23%+ win rate improvement within one quarter from acting on real buyer feedback.

Competitive Intelligence from the Buyer's Mouth

Learn which competitors are winning evaluations, what they promise in demos, and how buyers actually compare your solution. Aggregate competitive mentions across all deal interviews to spot trends your reps aren't reporting and build battle cards grounded in buyer reality.

Battle cards built on real buyer language. Competitive threats identified before they become patterns.

Sales Enablement Content That Converts

Feed real buyer objections, decision criteria, and winning messages directly into enablement materials. When buyers consistently say 'implementation timeline was the deciding factor,' your sales deck should address implementation timeline on slide 3 — not slide 30.

Sales messaging built on evidence from hundreds of buyer conversations, not marketing assumptions.

Deal Coaching with Real Buyer Feedback

Arm sales managers with actual buyer feedback on demo quality, follow-up responsiveness, and competitive positioning. Know which reps consistently hear 'your demo was the most relevant' vs. 'we felt like we were watching a generic pitch.'

Rep coaching backed by buyer conversations, not pipeline review speculation.

Compare

How it compares

Dimension	User Intuition + HubSpot	CRM Dropdown Reports / Win-Loss Consultants
Insight Source	30+ min buyer conversations with 5-7 level laddering	CRM dropdown fields (3-word loss reasons) or $1,500/interview consultant
Deal Coverage	100% of closed deals automatically interviewed	5-10% of deals reviewed — typically the ones sales leadership asks about
Turnaround	48-72 hours from deal close to buyer intelligence report	4-8 weeks from consultant engagement to PowerPoint delivery
Bias	Minimal — AI uses calibrated, non-leading question methodology	Leading questions from internal teams. Social desirability bias with consultants.
Scale	200-300+ buyer conversations in 48-72 hours	5-10 manual interviews per quarter at $1,500+ each
Intelligence Retention	Searchable hub — buyer intelligence compounds permanently	PowerPoint decks and spreadsheets that disappear when the project ends
Cost per Study	Fraction of consultant cost — runs continuously	$15K-$30K+ per engagement for comparable depth

How It Works

Setup to intelligence in minutes

5 min

Connect HubSpot

One-click OAuth connection. Select which HubSpot deal stages and contact lists to sync. No engineering required — connect in minutes.

10 min

Set Up Deal Triggers

Configure which deal outcomes trigger buyer interviews: closed-lost, closed-won, stalled in negotiation, or any custom deal stage. Select a win-loss interview template or customize questions for your sales process.

48-72 hrs

AI Interviews Buyers

Buyers receive interview invitations and complete natural 30+ minute voice conversations. The AI probes decision drivers, competitive evaluation, sales experience, and implementation concerns — with 5-7 levels of follow-up depth.

Auto

Intelligence in Your CRM

Structured findings — competitive mentions, objection patterns, buyer quotes, sentiment — sync back to HubSpot deal and contact records. Cross-deal patterns surface in your searchable intelligence hub. Every conversation compounds.

"We connected HubSpot and set up closed-lost triggers. Within a week we had 40 buyer interviews revealing patterns our reps never reported. The real issue was not price — it was onboarding complexity. We redesigned the first-run experience and our win rate climbed 18% in one quarter."

VP of Sales — B2B SaaS, 200 employees

Coming Soon

Stop guessing why you lose HubSpot deals. Start hearing from buyers.

Be first in line when the HubSpot integration launches. AI buyer interviews triggered from deal stages — win-loss, competitive intelligence, and sales enablement on autopilot.

See it in action

Book a Demo

Walk through the HubSpot integration. See how deal-stage triggers, AI buyer interviews, and CRM sync transform your win-loss program.

Quick Start

Try 3 Interviews Free

Run your first AI buyer interviews today. No HubSpot connection required to start — integrate when ready.

No contract · No credit card required · Results in 72 hours

FAQ

Common questions

Connect your HubSpot CRM via one-click OAuth. Configure deal-stage triggers — for example, any deal that moves to 'Closed Lost' or 'Closed Won.' User Intuition automatically invites the buyer contact to a 30+ minute AI voice interview that probes decision drivers, competitive alternatives, and sales experience. Structured findings sync back to HubSpot records within 48-72 hours.

Sales reps typically select CRM loss reasons in under 5 seconds from a dropdown of 4-6 options. Studies show 'price' is selected 40-70% of the time, but when buyers are interviewed directly, price is the primary factor less than 20% of the time. The real drivers — implementation complexity, competitive features, internal politics, timeline — only surface through in-depth conversation. AI voice interviews go 5-7 levels deep to uncover what CRM dropdowns cannot.

Traditional win-loss consultants charge $1,500-$2,000 per interview and deliver findings in 4-8 weeks. User Intuition's AI conducts 30+ minute interviews with the same depth — using proven 5-7 level laddering methodology — but delivers results in 48-72 hours at a fraction of the cost. More importantly, AI interviews can run on every deal automatically, not just the 5-10 per quarter a consultant covers.

Every buyer interview captures which competitors were evaluated, what they demonstrated, how the buyer compared solutions, which messaging resonated, and what ultimately tipped the decision. Aggregated across deals, you get pattern-level competitive intelligence: which competitors are appearing more frequently, what promises they make, and where buyers see you falling short — all in the buyer's own words.

User Intuition surfaces the objections, decision criteria, and language patterns that emerge across hundreds of buyer interviews. When buyers consistently cite 'implementation timeline' as the deciding factor, your enablement team can restructure sales decks, create implementation-focused case studies, and train reps on proactive timeline conversations. Enablement content built on real buyer language converts better than content built on internal assumptions.

User Intuition is ISO 27001, GDPR, and HIPAA compliant, with SOC 2 Type II certification in progress. The integration uses OAuth (no passwords stored), data is encrypted in transit and at rest, and you control exactly which contacts and properties are shared. We never sell or share your data.

A traditional win-loss program with external consultants costs $1,500-$2,000 per interview — and most companies can only afford 5-10 interviews per quarter. User Intuition runs 20+ AI voice interviews for a fraction of that cost, with results in 48-72 hours instead of 4-8 weeks. Quick Study plans start from ~$200 for 20 interviews. Enterprise plans include unlimited studies, dedicated support, and custom HubSpot workflow configuration.