Turn every Stripe cancellation into a recovery opportunity

User Intuition connects to Stripe via OAuth through the Stripe Marketplace. Once installed, subscription events like cancellations, downgrades, and failed payments automatically trigger AI-moderated voice interviews with the affected customers. Setup takes about 2 minutes with no engineering work required.

You can configure triggers for three event types: subscription cancellations, plan downgrades, and failed payments. Each trigger can be filtered by plan type, MRR threshold, or customer segment so you focus research on the accounts that matter most to your revenue.

Stripe's built-in survey offers a single multiple-choice question at the point of cancellation. User Intuition conducts 30+ minute AI voice interviews that use 5-7 level laddering methodology to uncover the root cause behind churn — not just the surface reason. Our 98% participant satisfaction rate means customers actually complete the interview, and every conversation is indexed in a searchable intelligence hub that compounds insights over time.

No. User Intuition only receives subscription event metadata (event type, plan name, customer email) needed to trigger and contextualize interviews. No payment card data, bank details, or PCI-scoped information ever touches our platform. We are ISO 27001 certified and GDPR compliant.

Interviews begin triggering immediately after setup. From the moment a customer completes their interview, analyzed insights with evidence-traced findings are available in your intelligence hub within 48-72 hours. Most customers see their first actionable churn patterns within the first week of going live.

AI exit interviews reveal the real drivers behind cancellations — not the dropdown reason. Across hundreds of SaaS companies, the top churn drivers uncovered through interviews are onboarding friction, missing features, poor support experience, and perceived value gaps — not price. Once you identify your specific pattern, you can fix the root cause rather than offering discounts to customers who would churn anyway. Companies using User Intuition's Stripe integration report 15-30% churn reduction within the first quarter.

A single multiple-choice cancellation survey tells you 'too expensive' — which is actionless. A 30-minute AI exit interview tells you the customer tried to integrate with their existing stack, failed twice, contacted support, waited 3 days for a response, and then found a competitor that worked on the first try. That level of specificity is what turns churn data into retention action. The typical ROI is 50-120x the cost of the study when interview-sourced insights lead to product or process changes that reduce churn at scale.