AI voice interviews with your Shopify customers that go beyond surveys
Import customers from Shopify, trigger AI voice interviews after purchases, cart abandonments, or returns, and get structured intelligence in 48-72 hours. Understand why shoppers buy, abandon, or never come back — through natural conversations, not checkbox surveys.
Sizing uncertainty — not shipping cost — drives the majority of cart abandonments...
Trusted by teams at
You can see that 68% of carts are abandoned — but not why. You know a customer returned a product — but not what they expected vs. what arrived. The Shopify integration closes that gap: cart abandons, purchases, returns, and loyalty milestones automatically trigger 30+ minute AI voice conversations where you hear why shoppers chose you over Amazon, what almost stopped them, and what would bring them back.
Key Features
Customer Import from Shopify
Pull customers from Shopify based on order history, purchase frequency, AOV, product categories, customer tags, or segments. Build targeted cohorts — first-time buyers, repeat purchasers, lapsed customers, or high-value VIPs.
Pre-Built E-Commerce Templates
Launch studies instantly with templates built for DTC workflows: cart abandonment interviews, post-purchase experience, repeat purchase motivation, product validation, brand perception, and return/refund understanding.
AI Voice Conversations
Natural 30+ minute voice interviews using proven 5-7 level laddering methodology. Shoppers share their full purchase journey — discovery, evaluation, decision, and post-purchase experience. 98% satisfaction because it feels like a conversation, not a survey.
Event-Triggered Research
Automatically trigger interviews when customers abandon carts, complete first purchases, make repeat orders, request returns, reach spending milestones, or lapse beyond a set number of days since last order.
48-Hour Shopper Intelligence Reports
Receive structured reports within 48-72 hours: purchase decision drivers, competitive alternatives considered, friction points in the buying journey, and verbatim quotes you can use in marketing copy and product decisions.
Searchable Intelligence Hub
Every shopper conversation compounds into a permanent, searchable knowledge base. Cross-study pattern recognition reveals seasonal trends, category-level insights, and evolving customer expectations. Evidence-traced findings link to real verbatim quotes.
What you can do with User Intuition
Cart Abandonment Recovery
Your analytics show a 70% cart abandonment rate, but not why. Interview shoppers who abandoned to uncover the real friction — unexpected shipping costs, payment trust concerns, comparison shopping behavior, or product uncertainty. Get the depth that heatmaps and exit surveys miss.
Repeat Purchase Optimization
Interview customers who bought twice or more to understand what brought them back. Was it the product quality, the unboxing experience, a specific email, or simply habit? Then replicate those triggers across your entire customer base.
Product Validation Before Launch
Before investing in new SKUs, interview your best customers about the concept. Understand willingness to pay, feature priorities, and how the new product fits their existing purchase patterns. Validate with evidence, not assumptions.
Post-Purchase Experience Intelligence
The moment after purchase is when loyalty is won or lost. Interview customers 7-14 days post-delivery to understand unboxing experience, product-reality match, and likelihood to recommend. Catch issues before they become negative reviews.
How it compares
| Dimension | User Intuition + Shopify | Post-Purchase Surveys / Review Mining |
|---|---|---|
| Depth of Insight | 30+ min voice conversations covering full purchase journey | 1-3 question pop-up surveys (surface-level) |
| Response Quality | 98% participant satisfaction | 2-5% post-purchase survey completion |
| Turnaround | 48-72 hours from trigger to report | Weeks to accumulate enough survey responses |
| Purchase Context | Full decision journey — discovery, evaluation, alternatives, decision | Only captures post-purchase sentiment |
| Scale | 200-300+ conversations in 48-72 hrs | Passive collection (months for statistical significance) |
| Intelligence Retention | Searchable hub — insights compound permanently | Dashboard metrics that lack context |
| Cost per Study | Fraction of traditional cost | $15K-$27K+ for comparable depth |
Setup to intelligence in minutes
Connect Shopify
One-click OAuth connection to your Shopify store. Select customer segments, order types, or product categories to sync. No developer needed.
Set Triggers
Configure event-based triggers: cart abandonment, first purchase, repeat order, return request, or lapsed customer milestones. Select a pre-built e-commerce template or customize your interview guide.
AI Interviews Run
Customers receive interview invitations. Natural 30+ minute AI voice conversations uncover the full purchase story — motivations, hesitations, alternatives considered, and post-purchase satisfaction.
Insights Report Delivered
Structured findings with purchase decision drivers, friction points, competitive intelligence, and verbatim quotes. Cross-study patterns surface in your searchable intelligence hub. Every conversation compounds.
"We assumed cart abandonment was about shipping costs. After 50 AI voice interviews with abandoners, we discovered the real blocker was sizing uncertainty — shoppers could not visualize fit. We added a sizing comparison tool and recovered 22% of abandoned carts within six weeks."
Head of E-Commerce — DTC Apparel Brand, $15M ARR
Turn every Shopify customer into compounding intelligence
Be first in line when the Shopify integration launches. AI voice interviews triggered by purchase events — cart abandonment, repeat buying, returns, and post-purchase experience on autopilot.
Walk through the Shopify integration workflow. We will show you how event triggers, AI interviews, and shopper intelligence reports work together.
Run your first AI voice interviews with real shoppers today. No Shopify connection required to start — integrate when ready.
No contract · No credit card required · Results in 72 hours