The difference between rule-based automation and actual AI is the difference between a calculator and a conversation.
Executive Summary: The Critical Differences
User Intuition delivers 98% participant satisfaction through natural 32-minute AI-moderated conversations with YOUR actual customers, using McKinsey-grade methodology and 5-7 level laddering to uncover the identity drivers that predict behavior.
Whyser offers traditional survey and interview capabilities with "limited AI features" (primarily rule-based automation), delivering basic research through human moderation with business-hours support—not actually an AI research platform.
Platform Capabilities: Complete Comparison
| Capability |
User Intuition |
Whyser |
Winner |
| Platform Capabilities: Complete Comparison |
| AI Moderation |
✓ Best in Class — Full AI conversations |
Limited (rule-based automation) |
User Intuition |
| Video Interviews |
✓ AI-moderated video |
Human-moderated only |
User Intuition |
| Audio Interviews |
✓ Natural 32-min AI conversations |
Human-moderated sessions |
User Intuition |
| Screen Sharing |
✓ Best in Class — Live observation |
Basic through human moderator |
User Intuition |
| Screen Vision |
✓ AI sees and understands |
❌ No vision capabilities |
User Intuition |
| Central Insights Hub |
✓ Unique — Searchable forever |
❌ Per-study silos |
User Intuition |
| Time Series Studies |
✓ Unique — Track without fatigue |
❌ Not supported |
User Intuition |
| Multilingual Support |
50+ languages |
Limited (English + major only) |
User Intuition |
| Survey Builder |
Through conversation |
✓ Comprehensive surveys |
Whyser |
| THE BOTTOM LINE: Whyser isn't really an AI platform—they have “limited AI features” that are just rule-based automation. User Intuition has actual AI moderation. |
| The Fundamental Difference: Rule-Based Automation vs True AI |
| AI Capability |
Full AI moderation |
“Limited AI features” |
User Intuition |
| Automation Type |
Machine learning conversations |
Rule-based (if–then logic) |
User Intuition |
| Moderation |
AI conducts entire interview |
Human moderators required |
User Intuition |
| Screen Understanding |
AI sees and responds |
No vision capabilities |
User Intuition |
| Dynamic Probing |
Adaptive laddering 5–7 deep |
Basic conditional logic |
User Intuition |
| Real AI? |
✓ Yes — actual AI |
❌ No — just automation |
User Intuition |
| THE BOTTOM LINE: Whyser describes their system as having “limited AI features” with rule-based automation. That’s traditional programming, not machine learning AI. |
| Research Outcomes: Traditional vs AI-Powered |
| Participant Satisfaction |
98% (n>1,000) — Published |
Not disclosed |
User Intuition |
| Conversation Quality |
Natural AI dialogue |
Human-dependent quality |
User Intuition |
| Laddering Depth |
5–7 levels systematic |
Survey depth only |
User Intuition |
| Session Consistency |
AI never tires |
Human moderator fatigue |
User Intuition |
| Scale Capability |
Unlimited concurrent |
Limited by human staff |
User Intuition |
| Knowledge Retention |
Searchable hub forever |
Standard exports only |
User Intuition |
| Real-time Analysis |
AI-powered insights |
Post-session only |
User Intuition |
| THE BOTTOM LINE: Whyser requires human moderators for real research. User Intuition’s AI scales infinitely with consistent quality. |
| Recruitment & Support: Always On vs Business Hours |
| Focus |
YOUR actual customers |
Regional network only |
User Intuition |
| Geographic Reach |
Global capability |
Regional limitations |
User Intuition |
| Language Coverage |
50+ languages |
English + major only |
User Intuition |
| Support Availability |
Modern support model |
Business hours only |
User Intuition |
| Study Launch |
24/7 capability |
Business hours limited |
User Intuition |
| Weekend Research |
Full capability |
Limited/none |
User Intuition |
| THE BOTTOM LINE: Whyser sleeps at night and weekends. User Intuition’s AI works 24/7. Research doesn’t follow banker’s hours. |
| The Human Bottleneck Problem |
| Moderator Availability |
24/7/365 |
Business hours only |
User Intuition |
| Consistency |
Perfect every time |
Varies by moderator |
User Intuition |
| Fatigue Factor |
Never tires |
Degrades after 3–4 sessions |
User Intuition |
| Scale Limit |
Unlimited |
Staff availability |
User Intuition |
| Cost per Session |
Fixed low cost (included) |
Human hourly rates |
User Intuition |
| Training Required |
AI always ready |
Each new moderator |
User Intuition |
| Sick Days/Vacation |
Never stops |
Disrupts research |
User Intuition |
| THE BOTTOM LINE: Human moderation doesn’t scale. AI moderation scales infinitely. Whyser has a human bottleneck. User Intuition has no limits. |
| Methodology & Analysis: Manual vs Intelligent |
| Methodology Foundation |
McKinsey Fortune 500 |
Traditional survey methods |
User Intuition |
| Setup Process |
AI-assisted (<5 min) |
Manual setup required |
User Intuition |
| Dynamic Adaptation |
AI adjusts in real time |
Static survey logic |
User Intuition |
| Analysis Approach |
AI-powered synthesis |
Manual analysis |
User Intuition |
| Learning Capability |
Improves over time |
Static capability |
User Intuition |
| Insight Depth |
5–7 strategic levels |
Survey-level depth |
User Intuition |
| THE BOTTOM LINE: Whyser is a traditional platform with automation bolted on. User Intuition is AI-native from the ground up. |
| Speed & Scale: The Multiplication Effect |
| Setup Time |
<5 minutes with AI |
Manual process |
User Intuition |
| Concurrent Sessions |
Unlimited |
Limited by humans |
User Intuition |
| Time to Launch |
Immediate 24/7 |
Business hours wait |
User Intuition |
| Weekend Capability |
Full operation |
Limited/none |
User Intuition |
| Holiday Research |
Never stops |
Closed |
User Intuition |
| Global Time Zones |
All covered |
Regional limits |
User Intuition |
| THE BOTTOM LINE: Whyser multiplies human limitations. User Intuition eliminates them. |
| Pricing & Value: Hidden Costs |
| Platform Cost |
$1,000 transparent |
Subscription tiers |
User Intuition |
| Moderation Cost |
Included (AI) |
+ Human moderator fees |
User Intuition |
| Setup Cost |
Included (AI) |
+ Setup time/effort |
User Intuition |
| Analysis Cost |
Included (AI) |
+ Analysis time |
User Intuition |
| True Total Cost |
$1,000 all-in |
Platform + humans + time |
User Intuition |
| THE BOTTOM LINE: Whyser’s true cost includes platform + humans + time. User Intuition’s AI includes everything. |
Key Differentiators: Why User Intuition Wins
| Differentiator |
Whyser |
User Intuition |
Impact |
| AI Reality |
Rule-based automation |
True AI moderation |
Automation vs AI |
| Scale Capability |
Human-limited |
Unlimited AI |
Bottleneck vs freedom |
| Availability |
Business hours |
24/7/365 |
Part-time vs always-on |
| Consistency |
Varies by human |
Perfect every time |
Variable vs reliable |
| Language Support |
English + major |
50+ languages |
Regional vs global |
| True Cost |
Platform + humans |
All-inclusive |
Hidden vs transparent |
When to Choose Each Platform
Choose Whyser If:
- You prefer human moderators
- Business hours research works
- Surveys are your primary method
- Regional coverage suffices
- English + major languages enough
- Manual setup acceptable
- Rule-based automation seems like "AI"
Choose User Intuition If:
- Real AI moderation matters
- 24/7 research capability needed
- 98% satisfaction indicates quality
- Global reach required
- Consistent quality essential
- Scale without limits appeals
- Actual AI beats fake automation
The Verdict: Yesterday vs Tomorrow
Whyser is a traditional research platform with rule-based automation (as they describe it), requiring human moderators, business-hours support, and manual processes—a traditional solution with some automation features.
User Intuition is a true AI research platform delivering consistent, scalable, 24/7 customer intelligence through actual machine learning—tomorrow's solution available today.
If you want surveys with human moderators during business hours with "limited AI features," Whyser provides traditional research.
If you want actual AI conducting deep conversations with YOUR customers anytime, anywhere, in any language—User Intuition provides the future.
Your Next Step
Ask yourself:
- Do I want rule-based automation or actual AI?
- Do I need business hours or 24/7 capability?
- Do I want human limitations or unlimited scale?
- Do I need regional or global reach?
Start with User Intuition: Real AI, real insights, real scale.
The difference between rule-based automation and actual AI is the difference between a calculator and a conversation. One follows rules. The other understands.