What is the main difference between User Intuition and Strella?

User Intuition delivers AI-powered customer research with natural conversations and 98% participant satisfaction, providing deep strategic insights through unlimited interviews at a fixed price. Strella likely relies on traditional survey methods, human consultants, or basic chatbot interfaces with per-response pricing models.

How do the pricing models compare between User Intuition and Strella?

User Intuition offers transparent pricing starting at $1,000. Strella likely uses traditional SaaS pricing tiers with limits on responses, additional costs per interview, or consultant hourly rates that can quickly escalate costs.

Which platform offers better scalability?

User Intuition provides unlimited concurrent AI interviews that scale instantly without additional costs. Strella probably faces typical scaling constraints like human resource availability, panel recruitment delays, or volume-based pricing that makes large studies expensive.

What are the key technology differences?

User Intuition uses advanced AI to conduct live, adaptive conversations with 5-7 levels of strategic laddering. Strella likely uses traditional survey logic, basic sentiment analysis, or human-dependent processes that lack real-time adaptation and deep probing capabilities.

Which solution is faster to implement?

User Intuition can be set up in under 5 minutes with results available within hours. Strella typically requires weeks of onboarding, panel recruitment, survey programming, or consultant scheduling before delivering initial results.

How do the research methodologies differ?

User Intuition employs McKinsey-grade methodology with AI conducting natural 32-minute conversations that achieve 98% participant satisfaction. Strella likely uses standard market research approaches like structured surveys, focus groups, or scripted interviews that often feel robotic and achieve lower engagement.

Which platform handles complex research better?

User Intuition's AI dynamically adapts to each response, pursuing unexpected insights and handling nuanced topics naturally. Strella probably relies on predetermined question paths, limiting the ability to explore emerging themes or adapt to individual participant contexts.

How do they compare on data quality?

User Intuition achieves 30 minute plus average conversations with deep, contextual responses through natural dialogue. Strella likely captures shorter, surface-level responses through surveys or brief structured interviews that miss underlying motivations.

Which platform is better for continuous insights?

User Intuition enables always-on research with a searchable insights hub that grows smarter over time. Strella probably delivers point-in-time reports that become outdated quickly, requiring new projects for fresh insights.

When should I choose User Intuition over Strella?

Choose User Intuition when you need genuine customer conversations, unlimited scale, instant deployment, and strategic depth at a fraction of traditional costs. Strella may suit those committed to legacy research methods despite higher costs and longer timelines.

Strella vs User Intuition

The difference between 90% and 98% satisfaction is the difference between good enough and exceptional.

Executive Summary: The Critical Differences

User Intuition delivers 98% participant satisfaction through natural 32-minute conversations with YOUR actual customers, using McKinsey-grade methodology and 5-7 level laddering to uncover the identity drivers that predict behavior.

Strella offers fast AI interviews with 90% NPS, delivering quick theme summaries from 3M+ panel participants with highlight reels and chat-to-video features, focused on speed over depth.

Platform Capabilities: Complete Comparison

Capability	User Intuition	Strella	Winner
Platform Capabilities: Complete Comparison
Video Interviews	✓ Best in Class — Full video conversations	✓ Voice/video web calls	Tie
Audio Interviews	✓ Best in Class — Natural 32-min conversations	✓ Voice-based interviews	User Intuition
Screen Sharing	✓ Best in Class — Watch users navigate	❌ Static stimuli only	User Intuition
Text Interviews	✓ Best in Class — Thoughtful written	✓ Chat-to-video feature	Tie
Device Support	Web (desktop & mobile)	Web only	User Intuition
Central Insights Hub	✓ Unique — Searchable forever	❌ Per-study silos	User Intuition
Time Series Studies	✓ Unique — Track without fatigue	❌ Not supported	User Intuition
Multilingual Support	50+ languages	~40 languages	User Intuition
Mobile Testing	✓ Native apps supported	❌ Browser only	User Intuition
THE BOTTOM LINE: User Intuition offers comprehensive multi-modal research with permanent knowledge management. Strella provides fast interviews with quick synthesis but misses screen sharing, mobile testing, and institutional memory.
Research Outcomes: Quality Comparison
AI Quality	Natural conversation with context	LLM dialogue engine	User Intuition
Participant Satisfaction	98% (n>1,000) — Highest in industry	90% NPS	User Intuition
Laddering Depth	5–7 levels systematic	Basic follow-ups	User Intuition
Conversation Length	32 minutes average	15–45 minutes typical	Comparable
Insight Traceability	Every finding → source clip	Highlight reels available	Tie
Knowledge Retention	Searchable hub forever	CSV/PDF exports only	User Intuition
Statistical Rigor	Full CI, significance, MoE	Basic theme tagging	User Intuition
THE BOTTOM LINE: Strella’s 90% NPS is good, but User Intuition’s 98% satisfaction proves superior conversation quality. The 8-point difference reflects deeper laddering, better rapport, and more natural dialogue.
Recruitment & Panels: Philosophy Difference
Focus	YOUR actual customers exclusively	3M+ global panel	Depends on need
Customer Recruitment	Email lists, in-product, custom links	Panel-dependent	User Intuition
Panel Size	No panels — your customers only	3M+ participants	Strella for panels
Recruitment Speed	Instant with your lists	Not published	User Intuition
B2B Coverage	Your actual B2B customers	Limited B2B capability	User Intuition
Incentive Management	Direct to your customers	Automated panel incentives	Strella for panels
THE BOTTOM LINE: Strella excels at panel recruitment with 3M+ participants. User Intuition excels at deep insights from YOUR customers. Choose based on whether you need scale with panels or truth from actual users.
Participant Experience: Natural vs Efficient
Conversation Flow	Natural continuous dialogue	Quick Q&A format	User Intuition
Session Length	32 min average (depth)	15–45 min (efficiency)	Depends on need
Emotional Intelligence	Detects and responds to emotion	Basic dialogue flow	User Intuition
Multi-Modal Flexibility	Choose text, voice, or video	Voice/video primary	User Intuition
Chat Innovation	Standard formats	Chat-to-video feature	Strella
Human Option	AI-only (98% satisfaction)	Human/AI hybrid available	Strella
THE BOTTOM LINE: Strella optimizes for speed with innovative features. User Intuition optimizes for depth with superior satisfaction. Speed gets you answers. Depth gets you understanding.
Methodology & Analysis: Quick Themes vs Deep Insights
Methodology Foundation	McKinsey Fortune 500 frameworks	Speed-focused approach	User Intuition
Laddering Technique	Systematic 5–7 levels	Basic follow-ups	User Intuition
Analysis Depth	Identity and values focus	Theme identification	User Intuition
Synthesis Speed	48–72 hours comprehensive	Minutes for themes	Strella
Highlight Creation	Full video/audio clips	Auto-generated reels	Tie
Export Options	Email, Slack, PDF, CSV, PPT	CSV, PDF only	User Intuition
Metrics Available	Full statistical analysis	Basic themes only	User Intuition
THE BOTTOM LINE: Strella delivers themes in minutes. User Intuition reveals motivations in hours. Choose Strella for quick surface insights. Choose User Intuition for strategic depth.
Speed & Scale: Innovation vs Foundation
Setup Time	<5 minutes with templates	Quick setup	Tie
Concurrent Sessions	Unlimited	Unlimited scale	Tie
Time to Themes	48–72 hours	Minutes	Strella
Time to Deep Insights	48–72 hours	Not available	User Intuition
Innovation Features	Core excellence	Chat-to-video, hybrid	Strella
Geographic Reach	50+ languages	~40 languages	User Intuition
THE BOTTOM LINE: Both handle scale. Strella innovates with features like chat-to-video. User Intuition perfects the fundamentals of deep conversation.
Pricing & Access: Transparency vs Mystery
Starting Price	$1,000 transparent	Not disclosed	User Intuition
Pricing Model	Per conversation	Not published	Unknown
Free Trial	Credits included	Not mentioned	User Intuition
Team Access	Unlimited users all plans	Not specified	Unknown
Contract Terms	Month-to-month	Not disclosed	Unknown
Budget Friendly	Startup accessible	Unknown	User Intuition
THE BOTTOM LINE: User Intuition publishes pricing transparently at $1,000. Strella hides pricing behind sales calls. We believe in transparency. They believe in negotiation.
Company & Support: Different Stages
Founded	2024	2024	Tie
Funding	Growing	$18M raised	Strella
Methodology Heritage	McKinsey Fortune 500	Product-innovation focus	Different strengths
Support Channels	Slack, email, phone	Not specified	Unknown
Growth Stage	Early excellence	Rapid expansion	Different phases
THE BOTTOM LINE: Strella has more funding ($18M) for rapid feature development. User Intuition has McKinsey DNA for research excellence. Funding builds features. Methodology builds insights.
Security & Compliance: Standards Met
SOC 2 Type II	In progress (Q2 2025)	✓ Certified	Strella
ISO 27001	✓ Certified	Not mentioned	User Intuition
GDPR	✓ Fully compliant	✓ Compliant	Tie
HIPAA	✓ Compliant	✓ Compliant	Tie
Data Residency	EU & US selectable	Unspecified	User Intuition
THE BOTTOM LINE: Both meet enterprise security standards. Strella has SOC 2. User Intuition has ISO 27001. Both are HIPAA/GDPR compliant.

‍

Key Differentiators: Why User Intuition Wins

Differentiator	Strella	User Intuition	Impact
Satisfaction Score	90% NPS	98% satisfaction	UI's 8-point lead proves superior experience
Research Depth	Theme identification	5–7 level laddering	UI reveals why, Strella shows what
Customer Focus	3M+ panel participants	Your actual customers	UI gets truth, Strella gets responses
Knowledge Management	Export files only	Searchable forever	UI compounds learning, Strella fragments
Screen Capability	Static stimuli only	Live screen sharing	UI sees real usage, Strella sees mockups
Pricing Transparency	Hidden pricing	$1,000 published	UI democratizes, Strella negotiates

‍

The Innovation vs Excellence Trade-off

Strella's Strengths:

Chat-to-video innovation
Human/AI hybrid option
Rapid synthesis (minutes)
3M+ panel for scale
Auto-generated highlight reels
$18M funding for growth

User Intuition's Advantages:

98% vs 90% satisfaction (8-point lead)
5-7 level laddering depth
YOUR customers, not panels
Screen sharing capability
Knowledge compounds forever
McKinsey methodology rigor
Transparent $1,000 pricing

When to Choose Each Platform

Choose Strella If:

You need themes in minutes
Panel participants work for you
90% NPS is sufficient
Innovation features matter most
Quick synthesis beats deep insight
Chat-to-video interests you
Human/AI hybrid appeals

Choose User Intuition If:

98% satisfaction matters (8 points higher)
Your actual customers are the priority
5-7 level insights drive strategy
Screen sharing is needed
Knowledge should compound
McKinsey rigor ensures quality
Transparent pricing matters
Deep understanding beats quick themes

The Verdict: Speed vs Depth

Strella is an innovative panel platform optimizing for rapid theme identification with creative features like chat-to-video and human/AI hybrid moderation.

User Intuition is a depth platform optimizing for understanding YOUR customers' deepest motivations with industry-leading satisfaction and methodological rigor.

If you need quick themes from panel participants with innovative features, Strella delivers speed.

If you need to understand the identity and values driving your actual customers' behavior—with 98% satisfaction proving conversation quality—User Intuition delivers intelligence.

Your Next Step

Run the same research with both platforms:

Strella: 90% NPS, panels, themes in minutes, features
User Intuition: 98% satisfaction, YOUR customers, 5-7 levels deep

The 8-point satisfaction difference tells the story. When participants rate User Intuition 98% vs Strella's 90%, they're voting for conversation quality, depth, and natural dialogue.

Start with User Intuition: $1,000 transparent pricing, 48-hour insights, proven ROI.

The difference between 90% and 98% satisfaction is the difference between good enough and exceptional.

Latest articles

Go to Resource Center

Guides

The Crisis in Consumer Insights Research: How Bots, Fraud, and Failing Methodologies Are Poisoning Your Data

AI bots evade survey detection 99.8% of the time. Here's what this means for consumer research.