What is the main difference between User Intuition and QualSights?

User Intuition delivers AI-powered customer research with natural conversations and 98% participant satisfaction, providing deep strategic insights through unlimited interviews at a fixed price. QualSights likely relies on traditional survey methods, human consultants, or basic chatbot interfaces with per-response pricing models.

How do the pricing models compare between User Intuition and QualSights?

User Intuition offers transparent pricing starting at $1,000. QualSights likely uses traditional SaaS pricing tiers with limits on responses, additional costs per interview, or consultant hourly rates that can quickly escalate costs.

Which platform offers better scalability?

User Intuition provides unlimited concurrent AI interviews that scale instantly without additional costs. QualSights probably faces typical scaling constraints like human resource availability, panel recruitment delays, or volume-based pricing that makes large studies expensive.

What are the key technology differences?

User Intuition uses advanced AI to conduct live, adaptive conversations with 5-7 levels of strategic laddering. QualSights likely uses traditional survey logic, basic sentiment analysis, or human-dependent processes that lack real-time adaptation and deep probing capabilities.

Which solution is faster to implement?

User Intuition can be set up in under 5 minutes with results available within hours. QualSights typically requires weeks of onboarding, panel recruitment, survey programming, or consultant scheduling before delivering initial results.

How do the research methodologies differ?

User Intuition employs McKinsey-grade methodology with AI conducting natural 32-minute conversations that achieve 98% participant satisfaction. QualSights likely uses standard market research approaches like structured surveys, focus groups, or scripted interviews that often feel robotic and achieve lower engagement.

Which platform handles complex research better?

User Intuition's AI dynamically adapts to each response, pursuing unexpected insights and handling nuanced topics naturally. QualSights probably relies on predetermined question paths, limiting the ability to explore emerging themes or adapt to individual participant contexts.

How do they compare on data quality?

User Intuition achieves 30 minute plus average conversations with deep, contextual responses through natural dialogue. QualSights likely captures shorter, surface-level responses through surveys or brief structured interviews that miss underlying motivations.

Which platform is better for continuous insights?

User Intuition enables always-on research with a searchable insights hub that grows smarter over time. QualSights probably delivers point-in-time reports that become outdated quickly, requiring new projects for fresh insights.

When should I choose User Intuition over QualSights?

Choose User Intuition when you need genuine customer conversations, unlimited scale, instant deployment, and strategic depth at a fraction of traditional costs. QualSights may suit those committed to legacy research methods despite higher costs and longer timelines.

QualSights vs User Intuition

QualSights measures behavior with sensors. User Intuition discovers motivation through AI conversation.

Executive Summary: The Critical Differences

User Intuition delivers 98% participant satisfaction through natural 32-minute AI-moderated conversations with YOUR actual customers, using McKinsey-grade methodology and 5-7 level laddering to uncover the identity drivers that predict behavior.

QualSights offers smart sensor technology and mobile ethnography platform for passive behavioral tracking, combined with traditional video research and AI analysis—a hardware-focused observation platform, not AI conversational research.

Platform Capabilities: Complete Comparison

Capability	User Intuition	QualSights	Winner
Platform Capabilities: Complete Comparison
AI Moderation	✓ Best in Class — Full AI conversations	❌ No AI moderation	User Intuition
Video Interviews	✓ AI-moderated video	Human-led video only	User Intuition
Audio Interviews	✓ Natural 32-min AI conversations	Human-led only	User Intuition
Screen Sharing	✓ Best in Class — Live observation	✓ Screen capture	Tie
Screen Vision	✓ AI sees and understands	❌ Not available	User Intuition
Central Insights Hub	✓ Unique — Searchable forever	Platform repository	User Intuition
Time Series Studies	✓ Unique — Track without fatigue	Through sensors only	User Intuition
Multilingual Support	50+ languages	Global capability	Tie
Smart Sensors	Through conversation	✓ Core specialty	QualSights
THE BOTTOM LINE: QualSights emphasizes sensor-based observation. User Intuition emphasizes AI-led conversations and durable knowledge management.
The Fundamental Difference: Behavioral Observation vs AI Understanding
AI Capability	Full AI moderation	Analysis only, no moderation	User Intuition
Interview Method	Natural AI conversations	Mobile ethnography	User Intuition
Live Interaction	AI conducts entire interview	Human moderators required	User Intuition
Dynamic Probing	5–7 levels deep adaptation	Pre-scripted human questions	User Intuition
Real-time Adaptation	✓ Yes — AI responds live	❌ No — human-led	User Intuition
Scale Capability	Unlimited concurrent	Limited by moderators	User Intuition
Real AI Interviews?	✓ Yes — actual AI moderation	❌ No — observation only	User Intuition
THE BOTTOM LINE: QualSights focuses on what people do; User Intuition focuses on why they choose through adaptive AI interviews.
Research Outcomes: Passive Tracking vs Active Understanding
Participant Satisfaction	98% (n>1,000) — Published	Not disclosed	User Intuition
Conversation Quality	Natural AI dialogue	Sensor data + video	User Intuition
Laddering Depth	5–7 levels systematic	Behavioral observation	User Intuition
Session Length	32 minutes engaged	Continuous passive tracking	Different approaches
Response Quality	Deep exploration	Usage data	User Intuition
Knowledge Retention	Searchable hub forever	Platform storage	User Intuition
Real-time Analysis	AI-powered during interview	Post-observation analysis	User Intuition
THE BOTTOM LINE: QualSights captures behavioral data effectively. User Intuition complements behavior with explanatory depth in real time.
Recruitment & Support: Hardware Focus vs Customer Focus
Focus	YOUR actual customers	Panel + sensor deployment	User Intuition
Use Cases	Any customer research	Physical product testing	User Intuition
Geographic Reach	Global capability	Global with hardware shipping	User Intuition
Language Coverage	50+ languages	Multiple languages	User Intuition
Support Model	Modern support	Enterprise support	Tie
Weekend Research	Full 24/7 capability	Sensor tracking 24/7	Tie
THE BOTTOM LINE: QualSights is suited to hardware-enabled observation. User Intuition centers on direct customer conversations at any time.
Methodology & Analysis: Ethnography vs Conversational Excellence
Methodology Foundation	McKinsey Fortune 500	Mobile ethnography	User Intuition
Interview Approach	AI conversation flow	Observation + human interviews	User Intuition
Dynamic Adaptation	AI adjusts in real time	Static observation	User Intuition
Analysis Depth	5–7 strategic levels	Behavioral patterns	User Intuition
Insight Synthesis	AI-powered understanding	AI analysis of observations	User Intuition
Learning Capability	Improves over time	Static sensors	User Intuition
THE BOTTOM LINE: QualSights documents behavior; User Intuition focuses on meaning-making through adaptive dialogue.
Speed & Scale: Hardware Deployment vs Instant Intelligence
Setup Time	< 5 minutes with AI	Sensor deployment required	User Intuition
Interview Scheduling	Instant AI availability	Human moderator scheduling	User Intuition
Time to Results	Hours with AI	Days for analysis	User Intuition
Concurrent Interviews	Unlimited AI sessions	Limited by hardware/moderators	User Intuition
Program Launch	Immediate start	Hardware shipping needed	User Intuition
Scaling Speed	Instant expansion	Hardware procurement	User Intuition
THE BOTTOM LINE: QualSights scales with hardware logistics; User Intuition scales via software and AI.

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Key Differentiators: Why User Intuition Wins

Differentiator	QualSights	User Intuition	Impact
AI Reality	Analysis only	True AI moderation	Observation vs conversation
Cost Structure	Enterprise + hardware	Unlimited conversations	Complex vs simple
Interview Type	Human-led observation	Live AI dialogue	Service vs software
Depth Achieved	Behavioral data	5–7 levels of why	What vs why
Use Case Breadth	Physical product focus	Any customer research	Narrow vs broad
98% Satisfaction	Not disclosed	Published metric	Hidden vs proven

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When to Choose Each Platform

Choose QualSights If:

Physical product usage tracking needed
Smart sensor data critical
In-home observation required
CPG product testing focus
Passive behavioral data wanted
Mobile ethnography essential
Enterprise budget available

Choose User Intuition If:

Deep customer understanding needed
Unlimited conversations appeal
AI-powered interviews matter
Psychological insights critical
Customer insights repository wanted
Budget conscious approach
98% satisfaction indicates quality

The Verdict: Yesterday's Observation vs Tomorrow's Understanding

QualSights is a smart sensor and mobile ethnography platform that tracks physical product usage through hardware devices and human-led video research—essential for CPG companies needing behavioral observation data, but not conversational AI research.

User Intuition is purpose-built AI research delivering unlimited natural conversations with YOUR actual customers, uncovering not just what they do but why they fundamentally choose—true AI at a fraction of the cost.

If you want smart sensors tracking product usage with human-led ethnography at enterprise pricing, QualSights provides the behavioral observation infrastructure.

If you want AI conducting unlimited deep conversations with YOUR customers for a single low price, understanding not just behavior but motivation—User Intuition provides the future.

Your Next Step

Ask yourself:

Do I need to track physical behavior or understand psychological motivation?
Do I want smart sensors or smart AI conversations?
Do I need usage data or identity understanding?
Do I want to observe behavior or discover meaning?

Start with User Intuition: Real AI, real conversations, real insights from real customers.

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