Genway vs User Intuition

Executive Summary: The Critical Differences

User Intuition achieves 98% participant satisfaction through extended natural conversations with customers, employing McKinsey-influenced methodology and multi-level laddering techniques to uncover behavioral drivers.

Genway provides AI-moderated interviews with emotion detection capabilities (speech and facial analysis), though specific metrics such as satisfaction rates, panel size, and session length are not publicly available.

Platform Capabilities: Complete Comparison

‍

Key Differentiators: Why User Intuition Wins

‍

Emotion Detection: Different Approaches

Genway's Approach:

• Uses AI to detect facial expressions and voice emotions
• Provides real-time emotion labeling
• Focuses on emotional response measurement
• Offers quantified emotion metrics

User Intuition's Approach:

• Analyzes emotional context through conversation
• Uses laddering to understand underlying motivations
• Focuses on behavioral drivers behind emotions
• Provides qualitative depth on emotional responses

Both approaches offer value depending on research objectives—Genway for emotion measurement, User Intuition for understanding emotional drivers.

When to Choose Each Platform

Choose Genway If:

• Emotion detection and measurement are primary objectives
• Facial expression analysis adds value to research
• Real-time emotional response tracking is needed
• Quantified emotion metrics support decision-making

Choose User Intuition If:

• Understanding behavioral drivers is the priority
• Working with your own customer base is essential
• Longitudinal tracking is required
• Deep qualitative insights are needed
• Transparent metrics and pricing are important
• McKinsey-grade methodology is valued
• Comprehensive export options are necessary

The Verdict: Gimmicks vs Substance

Genway is an emotion detection platform that hides every important metric while highlighting a single technical feature that provides surface-level insights.

User Intuition is a customer intelligence platform that publishes every metric while delivering deep understanding of why customers think, feel, and act.

If you want to know that customers frowned during testing but not why, Genway's emotion detection provides the labels.

If you want to understand the identity and values driving customer behavior—with 98% satisfaction and complete transparency—User Intuition provides the intelligence.

Your Next Step

Both platforms offer valuable capabilities for customer research, with different strengths and approaches:

Genway brings innovative emotion detection technology that can provide valuable insights into customer emotional responses during research sessions. This technology focus makes it particularly suitable for studies where emotional measurement is a key objective.

User Intuition provides comprehensive transparency in metrics, methodology, and pricing, with a focus on deep behavioral understanding through systematic laddering techniques. The platform's 98% satisfaction rate and average 32-minute sessions demonstrate engagement quality.

Organizations should evaluate both platforms based on their specific research objectives, with Genway offering strength in emotion detection and User Intuition providing depth in behavioral understanding and operational transparency.

For evaluation purposes, we recommend requesting specific metrics from both providers to ensure the chosen platform aligns with your research needs and organizational requirements.

Both platforms represent the evolution of AI-powered research, each with distinct approaches to understanding customer insights. The choice depends on whether emotion detection or behavioral depth better serves your research objectives.