The difference between Discuss.io and User Intuition is stark. One automates the old way. The other creates a new way.
Executive Summary: The Critical Differences
User Intuition delivers 98% participant satisfaction through natural 32-minute AI-moderated conversations with YOUR actual customers, using McKinsey-grade methodology and 5-7 level laddering to uncover the identity drivers that predict behavior.
Discuss.io offers a hybrid qualitative research platform combining human-led video interviews with self-paced AI interviews (Discuss Now), serving enterprise market research teams at $89+ per user with focus on global panel recruitment—a traditional research platform adding AI capabilities.
Platform Capabilities: Complete Comparison
| Capability |
User Intuition |
Competitor |
Winner |
| Platform Capabilities: Complete Comparison |
| Video Interviews |
✓ Best in Class — Full video conversations |
✓ Voice/video calls |
User Intuition |
| Audio Interviews |
✓ Best in Class — Natural 32-min conversations |
✓ Voice-based |
User Intuition |
| Screen Sharing |
✓ Best in Class — Live observation |
✓ Screen recording only |
User Intuition |
| Text Interviews |
✓ Best in Class — Thoughtful written |
✓ Text/chat supported |
Tie |
| Device Support |
Web (desktop & mobile) |
Browser-based only |
User Intuition |
| Central Insights Hub |
✓ Unique — Searchable forever |
❌ Per-study silos |
User Intuition |
| Time Series Studies |
✓ Unique — Track without fatigue |
❌ Not supported |
User Intuition |
| Multilingual Support |
50+ languages |
~40 languages |
User Intuition |
| THE BOTTOM LINE: Summarize the main takeaway for this section here. |
| Research Outcomes: Quality Comparison |
| Participant Satisfaction |
98% (n>1,000) — Published |
Not disclosed |
User Intuition |
| Conversation Quality |
Natural dialogue with context |
LLM/analysis tools |
User Intuition |
| Laddering Depth |
5–7 levels systematic |
Basic follow-ups |
User Intuition |
| Conversation Length |
32 minutes average |
15–45 minutes typical |
Comparable |
| Insight Traceability |
Every finding → source clip |
Highlight reels / exports |
Tie |
| Knowledge Retention |
Searchable hub forever |
CSV/PDF exports |
User Intuition |
| THE BOTTOM LINE: Summarize the key differences in outcomes here. |
| Recruitment & Panels: Access Philosophy |
| Focus |
YOUR actual customers |
Large external panel |
Depends on need |
| Customer Recruitment |
Email lists, in-product, custom links |
Panel-dependent |
User Intuition |
| Panel Size |
No panels — customer-only |
Millions of participants |
Competitor |
| Recruitment Speed |
Instant with your lists |
Minutes via panel |
Comparable |
| B2B Coverage |
Your actual B2B customers |
Panel participants |
User Intuition |
| THE BOTTOM LINE: Summarize how each platform approaches recruitment and when one approach is preferable. |
| Methodology & Analysis: Research Sophistication |
| Methodology Foundation |
McKinsey Fortune 500 frameworks |
Usability/Theme-focused |
User Intuition |
| Laddering Technique |
Systematic 5–7 levels deep |
Limited depth |
User Intuition |
| Analysis Approach |
Strategic insights focus |
Theme identification |
User Intuition |
| Export Options |
Email, Slack, PDF, CSV, PPT |
CSV, PDF |
User Intuition |
| THE BOTTOM LINE: Briefly contrast analysis depth and storytelling capabilities. |
| Speed & Scale: Setup, Launch & Throughput |
| Setup Time |
< 5 minutes with AI assistance |
Template/config required |
User Intuition |
| Concurrent Sessions |
Unlimited |
Plan/people-limited |
User Intuition |
| Time to First Insight |
Real-time streaming |
Minutes for synthesis |
Comparable |
| Time to Full Report |
48–72 hours |
Automated summaries |
Comparable |
| THE BOTTOM LINE: Note where speed vs depth tradeoffs exist. |
| Pricing & Access: Transparency & Model |
| Starting Price |
$1,000 transparent |
Not disclosed |
User Intuition |
| Pricing Model |
Per conversation |
Seat-/tier-based |
User Intuition |
| Minimum Commitment |
Month-to-month |
Annual contracts (typ.) |
User Intuition |
| THE BOTTOM LINE: Summarize pricing transparency and budget fit. |
| Security & Compliance: Standards Comparison |
| SOC 2 Type II |
In progress (Q2 2025) |
✓ Certified |
Competitor |
| ISO 27001 |
✓ Certified |
Not mentioned |
User Intuition |
| GDPR |
✓ Fully compliant |
✓ Compliant |
Tie |
| HIPAA |
✓ Compliant |
Not mentioned |
User Intuition |
| THE BOTTOM LINE: Both meet core standards; specify where each is stronger. |
| Support & Resources: Partnership & Enablement |
| Support Channels |
Slack, email, phone |
Help center / tickets |
User Intuition |
| Response SLA |
2-hour SLA (Enterprise) |
No public SLA |
User Intuition |
| Onboarding |
Dedicated CSM |
Not specified |
User Intuition |
| THE BOTTOM LINE: Clarify differences in human partnership vs self-serve resources. |
Key Differentiators: Why User Intuition Wins
| Differentiator |
Discuss.io |
User Intuition |
Impact |
| AI Reality |
Self-paced questionnaires |
True AI moderation |
Surface vs conversation |
| Cost Structure |
Per-user + services |
Unlimited conversations |
Linear vs scalable |
| Interview Type |
Human-led or self-paced |
Live AI dialogue |
Service vs software |
| Depth Achieved |
Traditional qual depth |
5–7 levels of why |
Standard vs exceptional |
| Use Case Breadth |
Market research focus |
Any customer research |
Narrow vs broad |
| Satisfaction |
Not disclosed |
98% published |
Hidden vs proven |
When to Choose Each Platform
Choose Discuss.io If:
- Global panel recruitment needed
- Human moderators preferred
- Traditional qual research required
- Live tech support critical
- Enterprise research platform wanted
- Self-paced questionnaires sufficient
- $89+/user/month acceptable
Choose User Intuition If:
- Deep customer understanding needed
- Unlimited conversations appeal
- AI-powered scale matters
- Real-time adaptation important
- ANY customer research needed
- Budget conscious approach
- 98% satisfaction indicates quality
The Verdict: Yesterday's Platform vs Tomorrow's Intelligence
Discuss.io is a traditional qualitative research platform that added self-paced AI questionnaires to complement human-led interviews, charging $89+ per user monthly plus services—a digital research agency with some automation.
User Intuition is purpose-built AI research delivering unlimited natural conversations with YOUR actual customers, uncovering not just responses but why customers fundamentally choose—true AI at a fraction of the cost.
If you want a traditional research platform with human moderators, global panels, and self-paced questionnaires at enterprise pricing, Discuss.io provides the infrastructure.
If you want AI conducting unlimited deep conversations with YOUR customers for a single low price, understanding not just answers but motivations—User Intuition provides the future.
Your Next Step
Ask yourself:
- Do I want to pay $89+ per user monthly or $1,000 total?
- Do I need panel participants or my actual customers?
- Do I want human moderators or scalable AI?
- Do I need self-paced questionnaires or real conversations?
Start with User Intuition: Real AI, real conversations, real insights from real customers.
The difference between Discuss.io and User Intuition is the difference between digitizing traditional research and reimagining it with AI. One automates the old way. The other creates a new way.