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Case Studies

WhatsTheMove

How Did a Creative Entrepreneur Get Enterprise-Level Customer Intelligence on a Founder's Budget?

WhatsTheMove founder Archie T. Comma partnered with User Intuition to deeply understand what his customers want — going beyond

Turning Point Brands

How Did Turning Point Brands Decode the Success Behind Their Fastest-Growing Product?

Turning Point Brands partnered with User Intuition to understand why ALP — their breakout nicotine pouch brand — resonated with

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Latest posts

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Teaching Organizations to Listen Again: Building Journey Strategies on Layered Listening
TMRE 2025

Teaching Organizations to Listen Again: Building Journey Strategies on Layered Listening

Listening is a system, not a single project. This article outlines what a “layered listening” system looks like.

Unscripted Insights: What Happens When You Stop Over-Choreographing Research
TMRE 2025

Unscripted Insights: What Happens When You Stop Over-Choreographing Research

The most revealing moment at TMRE 2025: 'We stopped learning when we perfected our research process.' What comes next?

Doing a Lot More With a Lot Less: The Skillset Shift Inside Insights Teams
TMRE 2025

Doing a Lot More With a Lot Less: The Skillset Shift Inside Insights Teams

Budget cuts are redefining what skills insights professionals need to stay relevant. Stay ahead of the curve.

From Decks to Decisions: Shortening the Insight-to-Action Loop
TMRE 2025

From Decks to Decisions: Shortening the Insight-to-Action Loop

74% of insights are never acted upon. The problem isn't research quality, it's the unmapped gap between decks and decisions.

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