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Case Studies

WhatsTheMove

How Did a Creative Entrepreneur Get Enterprise-Level Customer Intelligence on a Founder's Budget?

WhatsTheMove founder Archie T. Comma partnered with User Intuition to deeply understand what his customers want — going beyond

Turning Point Brands

How Did Turning Point Brands Decode the Success Behind Their Fastest-Growing Product?

Turning Point Brands partnered with User Intuition to understand why ALP — their breakout nicotine pouch brand — resonated with

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Latest posts

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Research at the Pace of Product: What UX and Consumer Insights Can Learn From Each Other
TMRE 2025

Research at the Pace of Product: What UX and Consumer Insights Can Learn From Each Other

Why UX operates on sprint cycles while CI runs quarterly, and how leading orgs are bridging the gap with shared learning agendas.

Thought Partners, Not Survey Vendors: Earning a Real Seat in the C-Suite
TMRE 2025

Thought Partners, Not Survey Vendors: Earning a Real Seat in the C-Suite

Why insights teams get invited to board meetings but not asked for opinions, and how to change it.

The New Qual-Quant Blend: Layering Open-Ended Signals on Top of Big Data
TMRE 2025

The New Qual-Quant Blend: Layering Open-Ended Signals on Top of Big Data

Why leading research teams layer qualitative context on quantitative patterns instead of running parallel workstreams.

Synthetic vs. Human: When to Trust AI Moderators, Synthetic Panels, and Real People
TMRE 2025

Synthetic vs. Human: When to Trust AI Moderators, Synthetic Panels, and Real People

Clear decision rules for when synthetic data works, when AI moderation excels, and when you still need real humans.

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