TMRE 2025

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Expert insights, key takeaways, and emerging trends from The Market Research Event 2025—the premier conference for consumer intelligence professionals.

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Moment-First AI: Are Personas and GPTs Helping, or Just Overfitting Our Customers?
TMRE 2025

Moment-First AI: Are Personas and GPTs Helping, or Just Overfitting Our Customers?

AI personas promise instant customer insight—but without rigorous validation, they risk amplifying bias at scale.

The Next Era of Insights: From Reporting to Co-Creating
TMRE 2025

The Next Era of Insights: From Reporting to Co-Creating

How insights teams are moving from post-mortem reporting to real-time co-creation of strategy and why it matters now.

A Circus Mindset for Research Operations
TMRE 2025

A Circus Mindset for Research Operations

Why circus principles precision, ensemble performance, and spectacle transform research operations from functional to exceptional

Thriving in Turbulent Times: How Great Crises Birth Smarter Research
TMRE 2025

Thriving in Turbulent Times: How Great Crises Birth Smarter Research

When market conditions change every 60-90 days and research takes 6-8 weeks, organizations need to rethink their strategy.