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Step-by-step guides for running effective customer research—from win-loss programs to churn analysis to UX interviews.

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The Data Your Competitors Can Buy Will Never Differentiate You
Guides

The Data Your Competitors Can Buy Will Never Differentiate You

Shared data creates shared strategy. The only defensible advantage is customer understanding no one else can access.

The Crisis in Consumer Insights Research: How Bots, Fraud, and Failing Methodologies Are Poisoning Your Data
Guides

The Crisis in Consumer Insights Research: How Bots, Fraud, and Failing Methodologies Are Poisoning Your Data

AI bots evade survey detection 99.8% of the time. Here's what this means for consumer research.

Rebuilding Consumer Insights: How Conversational AI Research Solves the Data Quality Crisis
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Rebuilding Consumer Insights: How Conversational AI Research Solves the Data Quality Crisis

Why AI moderation, real customers, and conversational depth are the answer to broken survey research.

AI-Powered Consumer Research Platforms: The Complete Guide for Insights Agencies
Guides

AI-Powered Consumer Research Platforms: The Complete Guide for Insights Agencies

Complete guide to AI consumer research platforms for insights agencies, comparing User Intuition, Outset, Strella, and more.