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AI personas promise instant customer insight—but without rigorous validation, they risk amplifying bias at scale.
How insights teams are moving from post-mortem reporting to real-time co-creation of strategy and why it matters now.
Why circus principles precision, ensemble performance, and spectacle transform research operations from functional to exceptional
When market conditions change every 60-90 days and research takes 6-8 weeks, organizations need to rethink their strategy.
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