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74% of insights are never acted upon. The problem isn't research quality, it's the unmapped gap between decks and decisions.
Why UX operates on sprint cycles while CI runs quarterly, and how leading orgs are bridging the gap with shared learning agendas.
Why insights teams get invited to board meetings but not asked for opinions, and how to change it.
Why leading research teams layer qualitative context on quantitative patterns instead of running parallel workstreams.
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