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Step-by-step guides for running effective customer research—from win-loss programs to churn analysis to UX interviews.

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The Death of the Likert Scale: Why Checkbox Feedback Can't Keep Up with Modern Customers
Guides

The Death of the Likert Scale: Why Checkbox Feedback Can't Keep Up with Modern Customers

Your 4.2 satisfaction score is hiding why customers actually buy, why they leave, and what they really need.

The $1M to $10M Trap: Why Most SaaS Companies Get Stuck (And How to Break Free)
Guides

The $1M to $10M Trap: Why Most SaaS Companies Get Stuck (And How to Break Free)

You've done it. You've crossed the $1M ARR threshold. But there's this feeling that something's changed, and not for the better.