TMRE 2025

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Expert insights, key takeaways, and emerging trends from The Market Research Event 2025—the premier conference for consumer intelligence professionals.

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Synthetic vs. Human: When to Trust AI Moderators, Synthetic Panels, and Real People
TMRE 2025

Synthetic vs. Human: When to Trust AI Moderators, Synthetic Panels, and Real People

Clear decision rules for when synthetic data works, when AI moderation excels, and when you still need real humans.

AI at the Table, Humans in Charge: Redefining the Insights–AI Relationship
TMRE 2025

AI at the Table, Humans in Charge: Redefining the Insights–AI Relationship

TMRE 2025 revealed a consensus: AI excels at execution, but human judgment must drive strategy. Here's the framework.

Foresight as Activism: Moving Beyond Trend Decks to Preferred Futures
TMRE 2025

Foresight as Activism: Moving Beyond Trend Decks to Preferred Futures

Trend decks document what's coming. Strategic foresight decides which futures your brand will actively help create.

From "Insight Support" to Strategic Spine: What It Really Means to Be an Insights Shark
TMRE 2025

From "Insight Support" to Strategic Spine: What It Really Means to Be an Insights Shark

Being a shark isn't about aggression, it's about having the velocity and economics to finally be strategic, not just supportive.